OCBC Pay Anyone™ Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OCBC Pay Anyone™’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OCBC Pay Anyone™.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OCBC Pay Anyone™

App Name : OCBC Pay Anyone™

Logo

OCBC Pay Anyone™-SocialPeta

OS : iOS

Network : Instagram,Facebook

Developer : Oversea-Chinese Banking Corporation Limited

Publisher :

Total creative ads during the time period : 15

Duration : 397

Popularity : 864

2. OCBC Pay Anyone™’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OCBC Pay Anyone™ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OCBC Pay Anyone™ in the recent period. As of 2020-08-27, among the OCBC Pay Anyone™‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, OCBC Pay Anyone™’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-27, OCBC Pay Anyone™‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of OCBC Pay Anyone™

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OCBC Pay Anyone™. We can see some advertising trends.

Top 1 Ad Creative of OCBC Pay Anyone™

Ad Details :

Headline :OCBC Bank

Text :Nothing says home sweet home like a Salted Egg Texas Chicken feast with the fam. Get S$1 off everyone’s local fave (min. spend S$10) when you pay with OCBC Pay Anyone™. Valid for dine-in and takeaway at all Texas Chicken outlets except Changi Airport Terminal 4 until 26 Aug 2020. T&Cs apply.

Top 2 Ad Creative of OCBC Pay Anyone™

Ad Details :

Headline :OCBC Bank

Text :At the ATM without your card? Simply scan the QR code with OCBC Pay Anyone™ and you’re good to go — withdrawing cash is now a breeze.

Top 3 Ad Creative of OCBC Pay Anyone™

Ad Details :

Headline :For dine-in and takeaway with OCBC Pay Anyone™

Text :Nothing says home sweet home like a Salted Egg Texas Chicken feast with the fam. Get S$1 off everyone’s local fave (min. spend S$10) when you pay with OCBC Pay Anyone™. Valid for dine-in and takeaway at all Texas Chicken outlets except Changi Airport Terminal 4 until 26 Aug 2020. T&Cs apply.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 29 15 15
Popularity 86 86 67
Dimensions 640 x 640 640 x 640 400 x 400
Creative Type Video Video Video
Network Instagram Instagram Facebook
Related Ads 3 1 2
Countries Canada,United Kingdom,Australia,United States United Kingdom,United States,Australia,Canada Singapore
Language English English English

Through the above analysis, we can see that the most effective channel for OCBC Pay Anyone™ in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free OCBC Pay Anyone™’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OCBC Pay Anyone™, you can click the app name below to view related reports.