Octopus Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Octopus’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Octopus.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Octopus

App Name : Octopus

Logo

Octopus-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Yahoo

Developer : Octopus Cards Limited

Publisher : App1933 - KMB ‧ LWB,Drift Mania Championship,Farmer Sim 2015,Lane Racing,Glitter Wallpapers & Glitter Backgrounds,合金機兵:重裝坦克,Cake Link Splash - Match Puzzle Mania,Buraco Canastra Online

Total creative ads during the time period : 87

Duration : 1,546

Popularity : 4,593

2. Octopus’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Octopus in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Octopus in the recent period. As of 2020-08-10, among the Octopus‘s ad creative, the Html category’s proportion is 66.67%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-10, Octopus’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-10, Octopus‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Octopus

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Octopus. We can see some advertising trends.

Top 1 Ad Creative of Octopus

Ad Details :

Headline :【 WFH叫外賣仲有回贈?】

Text :用O! ePay Mastercard連續3個月消費滿$200或以上,即享$100回贈,立即登記!

Top 2 Ad Creative of Octopus

Ad Details :

Headline :生活想輕鬆 增值賞回贈 賺高達$100!

Text :增值八達通都可以有回贈? 即日起至2020年9月18日,透過八達通App設立銀行轉賬,即時增值八達通及網上付款,賞你高達$100!

Top 3 Ad Creative of Octopus

Ad Details :

Headline :設立銀行轉賬,即時增值八達通,仲送你$20!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 26 22 13
Popularity 112 110 71
Dimensions 1200 x 627 1200 x 627 960 x 960
Creative Type Image Image Image
Network Yahoo Yahoo Facebook
Related Ads 2 1 2
Countries Canada,United States,Australia,United Kingdom Taiwan,Macau,Hong Kong Hong Kong
Language English Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for Octopus in recent advertising is Yahoo, and the main creative type is Image.

In conclusion: The above is a free Octopus’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Octopus, you can click the app name below to view related reports.