Ohio State: Wellness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ohio State: Wellness’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ohio State: Wellness.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ohio State: Wellness
App Name : Ohio State: Wellness
Logo：
OS : iOS
Network : Twitter
Developer : The Ohio State University
Publisher :
Total creative ads during the time period : 3
Duration : 120
Popularity : 163
2. Ohio State: Wellness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Ohio State: Wellness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ohio State: Wellness in the recent period. As of 2020-09-02, among the Ohio State: Wellness‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, Ohio State: Wellness’s the proportion of networks impressions are placed like this:
Twitter’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-02, Ohio State: Wellness‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Ohio State: Wellness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ohio State: Wellness. We can see some advertising trends.
Top 1 Ad Creative of Ohio State: Wellness
Ad Details ：
Headline ：
Text ：Every Buckeye has a reason to stay safe and healthy on campus. What's your why? #TogetherAsBuckeyes https://t.co/EIPmYrAg3f
Top 2 Ad Creative of Ohio State: Wellness
Ad Details ：
Headline ：
Text ：Because masks keep us #TogetherAsBuckeyes. What's your why? https://t.co/fDbVYwg5zi
Top 3 Ad Creative of Ohio State: Wellness
Ad Details ：
Headline ：Give Now
Text ：In less than 70 days, our students have submitted over 4,000 applications for emergency assistance. Your support helps students experiencing financial hardships.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 56 | 55 | 52 |
| Dimensions | 1364 x 720 | 1280 x 720 | 800 x 418 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United States,United Kingdom,Canada,Australia | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ohio State: Wellness in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free Ohio State: Wellness’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ohio State: Wellness, you can click the app name below to view related reports.