OkCupid - The #1 Online Dating App for Great Dates Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OkCupid - The #1 Online Dating App for Great Dates’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OkCupid - The #1 Online Dating App for Great Dates.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OkCupid - The #1 Online Dating App for Great Dates

App Name : OkCupid - The #1 Online Dating App for Great Dates

Logo

OkCupid - The #1 Online Dating App for Great Dates-SocialPeta

OS : Android

Network : Audience Network,Facebook,Instagram

Developer : okcupid.com

Publisher : Treehouse Table,Video Collage Maker,UC Mini- Best Tube Mate Fast Video Downloader,USA Weather forecast,Vegan Recipes Free,30 Day Fitness Challenge - Workout at Home,Dating, Chat, Love – WannaMeet

Total creative ads during the time period : 1,483

Duration : 1,246

Popularity : 158,356

2. OkCupid - The #1 Online Dating App for Great Dates’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OkCupid - The #1 Online Dating App for Great Dates in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OkCupid - The #1 Online Dating App for Great Dates in the recent period. As of 2020-09-06, among the OkCupid - The #1 Online Dating App for Great Dates‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 16.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 5.56%, Carousel category’s proportion is 77.78%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, OkCupid - The #1 Online Dating App for Great Dates’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 99.14%,

Instagram’s proportion is 0.43%,

Messenger’s proportion is 0.43%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, OkCupid - The #1 Online Dating App for Great Dates‘s network with the most ads is Facebook and its proportion is 88.89%.

3. Top 3 Ad Creative Analysis of OkCupid - The #1 Online Dating App for Great Dates

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OkCupid - The #1 Online Dating App for Great Dates. We can see some advertising trends.

Top 1 Ad Creative of OkCupid - The #1 Online Dating App for Great Dates

Ad Details :

Headline :Tap to get started >

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Top 2 Ad Creative of OkCupid - The #1 Online Dating App for Great Dates

Ad Details :

Headline :Tap to get started >

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Top 3 Ad Creative of OkCupid - The #1 Online Dating App for Great Dates

Ad Details :

Headline :Tap to get started >

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Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 201 201 201
Popularity 996 995 995
Dimensions 400 x 400 400 x 400 400 x 400
Creative Type Video Video Video
Network Facebook Audience Network Instagram
Related Ads 1 1 1
Countries Turkey,Malaysia,India,Australia Turkey,Malaysia,India,Australia Australia,Malaysia,Turkey,India
Language Norwegian Norwegian Norwegian

Through the above analysis, we can see that the most effective channel for OkCupid - The #1 Online Dating App for Great Dates in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free OkCupid - The #1 Online Dating App for Great Dates’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OkCupid - The #1 Online Dating App for Great Dates, you can click the app name below to view related reports.