OMG涂它! Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OMG涂它!’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OMG涂它!.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OMG涂它!

App Name : OMG涂它!



OS : iOS

Network : 火山小视频

Developer : Zplay (Beijing) Info. Tech. Co.,Ltd.

Publisher : 火山小视频 - 就是好看

Total creative ads during the time period : 1

Duration : 24

Popularity : 114

2. OMG涂它!’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OMG涂它! in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OMG涂它! in the recent period. As of 2020-09-01, among the OMG涂它!‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, OMG涂它!’s the proportion of networks impressions are placed like this:

火山小视频’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-01, OMG涂它!‘s network with the most ads is 火山小视频 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of OMG涂它!

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OMG涂它!. We can see some advertising trends.

Top 1 Ad Creative of OMG涂它!

Ad Details :

Headline :快来尽情发挥你的想象力,创造超流行的唇妆!

Text :

Top 2 Ad Creative of OMG涂它!

Ad Details :

Headline :

Text :

Top 3 Ad Creative of OMG涂它!

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 23 0 0
Popularity 114
Dimensions 360 x 640
Creative Type Video
Network 火山小视频
Related Ads 1 0 0
Language NA

Through the above analysis, we can see that the most effective channel for OMG涂它! in recent advertising is 火山小视频, and the main creative type is Video.

In conclusion: The above is a free OMG涂它!’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OMG涂它!, you can click the app name below to view related reports.