OpenRice Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OpenRice’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OpenRice.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OpenRice

App Name : OpenRice

Logo

OpenRice-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Openrice Group Inc

Publisher :

Total creative ads during the time period : 67

Duration : 1,669

Popularity : 1,712

2. OpenRice’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OpenRice in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OpenRice in the recent period. As of 2020-08-15, among the OpenRice‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-15, OpenRice’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-15, OpenRice‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of OpenRice

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OpenRice. We can see some advertising trends.

Top 1 Ad Creative of OpenRice

Ad Details :

Headline :❄️節日首選❄️ 銅鑼灣《全港首創》一人一蒸氣鍋專門店「船渦」

Text :

Top 2 Ad Creative of OpenRice

Ad Details :

Headline :水果入饌 農家蟹皇配蘋果叉燒 深水埗新開健康串燒居酒屋 - 新店直擊

Text :平時講到養生通常都係中菜多,原來日本菜都可以加入養生元素!呢間新開嘅串燒居酒屋就主打一系列以水果入饌嘅定食同小食,酸酸甜甜夠開胃而且可以減少使用砂糖。串燒都好有特色,招牌釀雞翼先拆骨再釀入雞髀肉,皮脆...

Top 3 Ad Creative of OpenRice

Ad Details :

Headline :專人剝蝦的日式鍋物》肉肉控、海鮮控路過別錯過,還有一碗靈魂雜炊更添濃暖.Meal Room Shabu米釉 贅沢鍋物 - 開飯編輯

Text :走進台北東區這個美食必爭之地,其中延吉街更是一級戰區。這擁有一襲餐酒館外貌的日式鍋物店門,便是眾多繁星中的一點鋒芒。推開原木色的大門,映入眼簾的是令人舒適的木質調與森林綠配色,右手邊則是一整片隨著季節

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 46 10 8
Popularity 247 71 66
Dimensions 400 x 224 640 x 320 640 x 360
Creative Type Video Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Hong Kong Macau,Hong Kong,Taiwan Taiwan
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for OpenRice in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free OpenRice’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OpenRice, you can click the app name below to view related reports.