OpenRice《開飯喇!》 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OpenRice《開飯喇!》’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OpenRice《開飯喇!》.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OpenRice《開飯喇!》

App Name : OpenRice《開飯喇!》

Logo

OpenRice《開飯喇!》-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : OpenRice.com

Publisher :

Total creative ads during the time period : 59

Duration : 1,641

Popularity : 1,467

2. OpenRice《開飯喇!》’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OpenRice《開飯喇!》 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OpenRice《開飯喇!》 in the recent period. As of 2020-08-15, among the OpenRice《開飯喇!》‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-15, OpenRice《開飯喇!》’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-15, OpenRice《開飯喇!》‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of OpenRice《開飯喇!》

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OpenRice《開飯喇!》. We can see some advertising trends.

Top 1 Ad Creative of OpenRice《開飯喇!》

Ad Details :

Headline :專人剝蝦的日式鍋物》肉肉控、海鮮控路過別錯過,還有一碗靈魂雜炊更添濃暖.Meal Room Shabu米釉 贅沢鍋物 - 開飯編輯

Text :走進台北東區這個美食必爭之地,其中延吉街更是一級戰區。這擁有一襲餐酒館外貌的日式鍋物店門,便是眾多繁星中的一點鋒芒。推開原木色的大門,映入眼簾的是令人舒適的木質調與森林綠配色,右手邊則是一整片隨著季節

Top 2 Ad Creative of OpenRice《開飯喇!》

Ad Details :

Headline :專人剝蝦的日式鍋物》肉肉控、海鮮控路過別錯過,還有一碗靈魂雜炊更添濃暖.Meal Room Shabu米釉 贅沢鍋物 - 開飯編輯

Text :走進台北東區這個美食必爭之地,其中延吉街更是一級戰區。這擁有一襲餐酒館外貌的日式鍋物店門,便是眾多繁星中的一點鋒芒。推開原木色的大門,映入眼簾的是令人舒適的木質調與森林綠配色,右手邊則是一整片隨著季節

Top 3 Ad Creative of OpenRice《開飯喇!》

Ad Details :

Headline :專人剝蝦的日式鍋物》肉肉控、海鮮控路過別錯過,還有一碗靈魂雜炊更添濃暖.Meal Room Shabu米釉 贅沢鍋物 - 開飯編輯

Text :走進台北東區這個美食必爭之地,其中延吉街更是一級戰區。這擁有一襲餐酒館外貌的日式鍋物店門,便是眾多繁星中的一點鋒芒。推開原木色的大門,映入眼簾的是令人舒適的木質調與森林綠配色,右手邊則是一整片隨著季節

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 9 8 8
Popularity 68 66 66
Dimensions 640 x 360 640 x 360 640 x 360
Creative Type Image Image Image
Network Facebook Instagram Messenger
Related Ads 1 1 1
Countries Taiwan Taiwan Taiwan
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for OpenRice《開飯喇!》 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free OpenRice《開飯喇!》’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OpenRice《開飯喇!》, you can click the app name below to view related reports.