Overcast Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Overcast’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Overcast.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Overcast

App Name : Overcast



OS : iOS

Network : Facebook,Twitter,Audience Network

Developer : Overcast Radio, LLC

Publisher : Abs workout 7 minutes

Total creative ads during the time period : 23

Duration : 1,446

Popularity : 3,880

2. Overcast’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Overcast in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Overcast in the recent period. As of 2020-08-22, among the Overcast‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-22, Overcast’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Messenger’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-22, Overcast‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Overcast

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Overcast. We can see some advertising trends.

Top 1 Ad Creative of Overcast

Ad Details :

Headline :Ep. 49 Why Are We Insuring Primary Care? Lee Gross on the DPC Movement

Text :"We're not going to ask permission to take care of our patients." It is with this epiphany that our guest on this episode became one of the pioneers and leaders of the most hopeful trend in health care today

Top 2 Ad Creative of Overcast

Ad Details :

Headline :Can a T-shirt change the conversation about who immigrants are? by ThisisEdafeOkporo • A podcast on Anchor

Text :Can a T-shirt change the conversation about who immigrant are? listen to a conversation with Dorothy Wetzel on why it is important to support immigrants, to learn more about this project, please visit: http://www.modernchurchlady.com/changethenarrative/

Top 3 Ad Creative of Overcast

Ad Details :

Headline :The Health of America

Text :Welcome to The Health of America, a new podcast from the Blue Cross Blue Shield Association. It’s about what’s happening where you live to make healthcare better.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 478 210 183
Popularity 999 995 986
Dimensions 1200 x 628 400 x 400 2048 x 1071
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States Australia,Canada,United Kingdom,United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Overcast in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Overcast’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Overcast, you can click the app name below to view related reports.