OWL〜アウル〜 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OWL〜アウル〜’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OWL〜アウル〜.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OWL〜アウル〜

App Name : OWL〜アウル〜

Logo

OWL〜アウル〜-SocialPeta

OS : Android

Network : Facebook,Yahoo! Japan,Instagram

Developer : Redhorse corp.

Publisher :

Total creative ads during the time period : 8

Duration : 257

Popularity : 838

2. OWL〜アウル〜’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OWL〜アウル〜 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OWL〜アウル〜 in the recent period. As of 2020-09-03, among the OWL〜アウル〜‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, OWL〜アウル〜’s the proportion of networks impressions are placed like this:

Messenger’s proportion is 50.21%,

Instagram’s proportion is 49.79%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-03, OWL〜アウル〜‘s network with the most ads is Instagram and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of OWL〜アウル〜

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OWL〜アウル〜. We can see some advertising trends.

Top 1 Ad Creative of OWL〜アウル〜

Ad Details :

Headline :生産者募集!産直通販OWL(アウル)

Text :OWLは全国の消費者・飲食店に直接食材を販売できるスマートフォンアプリです。フリマアプリのように楽々出品でき、トークで消費者のニーズを直接知ることが出来ます。

Top 2 Ad Creative of OWL〜アウル〜

Ad Details :

Headline :生産者募集!産直通販OWL(アウル)

Text :OWLは全国の消費者・飲食店に直接食材を販売できるスマートフォンアプリです。フリマアプリのように楽々出品でき、トークで消費者のニーズを直接知ることが出来ます。

Top 3 Ad Creative of OWL〜アウル〜

Ad Details :

Headline :生産者募集!産直通販OWL(アウル)

Text :OWLは全国の消費者・飲食店に直接食材を販売できるスマートフォンアプリです。フリマアプリのように楽々出品でき、トークで消費者のニーズを直接知ることが出来ます。

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 66 9 4
Popularity 422 69 57
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Instagram Messenger Facebook
Related Ads 1 1 1
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for OWL〜アウル〜 in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free OWL〜アウル〜’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OWL〜アウル〜, you can click the app name below to view related reports.