Oxygen Now Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Oxygen Now’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Oxygen Now.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Oxygen Now
App Name : Oxygen Now
OS : Android
Network : Twitter,Facebook,Audience Network
Developer : NBCUniversal Media, LLC
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Total creative ads during the time period : 382
Duration : 1,004
Popularity : 51,174
2. Oxygen Now’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Oxygen Now in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Oxygen Now in the recent period. As of 2020-09-07, among the Oxygen Now‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 57.14%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 42.86%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Oxygen Now’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 99.61%,
Instagram’s proportion is 0.39%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Oxygen Now‘s network with the most ads is Facebook and its proportion is 85.71%.
3. Top 3 Ad Creative Analysis of Oxygen Now
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Oxygen Now. We can see some advertising trends.
Top 1 Ad Creative of Oxygen Now
Ad Details ：
Headline ：Parole Of Man Who Brutally Murdered 16-Year-Old Girl Sparks Outrage In New York
Text ：Former New York Gov. George Pataki called a parole board’s decision to release the killer of a 16-year-old girl a “gross injustice” and urged current Gov. Andrew Cuomo to intervene, as the backlash against the controversial decision continues to mount.
Top 2 Ad Creative of Oxygen Now
Ad Details ：
Headline ：Kristen Gilbert: Nurse Murdered Multiple VA Hospital Patients
Text ：In the early ‘90s, the death rate at the Veteran Affairs Medical Center in Northampton, Massachusetts, seemed to surge. Why? Because of Kristen.
Top 3 Ad Creative of Oxygen Now
Ad Details ：
Headline ：Who Is Ruth Correa? Woman Arrested In Grisly Murders of Lindquist Family In Griswold, Connecticut
Text ：Ruth Correa stands accused of one of the most terrifying crimes in recent history — a Connecticut home invasion and arson that turned deadly for an entire family. But who is the young woman? Correa, a 23-year-old mom of two, has been living in the same Hartford, Connecticut home for the past two y...
Basic Info of Top 3 Ad Creative
|Dimensions||1825 x 1217||1200 x 627||482 x 321|
|Countries||Canada,United Kingdom,Australia,United States||United States||United Kingdom,Australia,United States,Canada|
Through the above analysis, we can see that the most effective channel for Oxygen Now in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Oxygen Now’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Oxygen Now, you can click the app name below to view related reports.