Oxygen Now Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Oxygen Now’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Oxygen Now.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Oxygen Now

App Name : Oxygen Now

Logo

Oxygen Now-SocialPeta

OS : Android

Network : Twitter,Facebook,Audience Network

Developer : NBCUniversal Media, LLC

Publisher : Sweet Selfie Camera:Beauty cam,photoselfie editor,BeSoccer - Soccer Live Score,Lyrical Video Songs Status,TalkLife - You're Not Alone,YouCam Makeup - Magic Selfie Virtual Makeovers,YouCam Perfect - Best Selfie Camera Photo Editor,Face Camera-Snappy Photo

Total creative ads during the time period : 382

Duration : 1,004

Popularity : 51,174

2. Oxygen Now’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Oxygen Now in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Oxygen Now in the recent period. As of 2020-09-07, among the Oxygen Now‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 57.14%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 42.86%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Oxygen Now’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 99.61%,

Instagram’s proportion is 0.39%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Oxygen Now‘s network with the most ads is Facebook and its proportion is 85.71%.

3. Top 3 Ad Creative Analysis of Oxygen Now

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Oxygen Now. We can see some advertising trends.

Top 1 Ad Creative of Oxygen Now

Ad Details :

Headline :Parole Of Man Who Brutally Murdered 16-Year-Old Girl Sparks Outrage In New York

Text :Former New York Gov. George Pataki called a parole board’s decision to release the killer of a 16-year-old girl a “gross injustice” and urged current Gov. Andrew Cuomo to intervene, as the backlash against the controversial decision continues to mount.

Top 2 Ad Creative of Oxygen Now

Ad Details :

Headline :Kristen Gilbert: Nurse Murdered Multiple VA Hospital Patients

Text :In the early ‘90s, the death rate at the Veteran Affairs Medical Center in Northampton, Massachusetts, seemed to surge. Why? Because of Kristen.

Top 3 Ad Creative of Oxygen Now

Ad Details :

Headline :Who Is Ruth Correa? Woman Arrested In Grisly Murders of Lindquist Family In Griswold, Connecticut

Text :Ruth Correa stands accused of one of the most terrifying crimes in recent history — a Connecticut home invasion and arson that turned deadly for an entire family. But who is the young woman? Correa, a 23-year-old mom of two, has been living in the same Hartford, Connecticut home for the past two y...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 329 835 835
Popularity 999 999 999
Dimensions 1825 x 1217 1200 x 627 482 x 321
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Canada,United Kingdom,Australia,United States United States United Kingdom,Australia,United States,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Oxygen Now in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Oxygen Now’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Oxygen Now, you can click the app name below to view related reports.