OYO酒店 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OYO酒店’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OYO酒店.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OYO酒店

App Name : OYO酒店

Logo

OYO酒店-SocialPeta

OS : Android

Network : 头条穿山甲,今日头条,西瓜视频

Developer : 北京佳游乐玩科技有限公司

Publisher : 触宝电话,欢乐赚,追读小说,猎豹浏览器极速版,Voxel-数字填色,极速清理大师,图色,福星高照,Blue Light Filter – Screen Dimmer for Eye Care

Total creative ads during the time period : 1,552

Duration : 682

Popularity : 94,102

2. OYO酒店’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OYO酒店 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OYO酒店 in the recent period. As of 2020-09-07, among the OYO酒店‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, OYO酒店’s the proportion of networks impressions are placed like this:

快手’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, OYO酒店‘s network with the most ads is 快手 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of OYO酒店

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OYO酒店. We can see some advertising trends.

Top 1 Ad Creative of OYO酒店

Ad Details :

Headline :OYO酒店

Text :出差旅行,住这家酒店,一晚29元起,太舒适了

Top 2 Ad Creative of OYO酒店

Ad Details :

Headline :烟台旅游出差订酒店,这里全是79元起,舒适干净超划算!

Text :

Top 3 Ad Creative of OYO酒店

Ad Details :

Headline :徐州住宿就选这,一晚29元起,注册还能抽0元睡,真划算!

Text :本地住宿就选这,一晚29元起,注册还能抽0元睡,真划算!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 100 149 130
Popularity 759 745 594
Dimensions 720 x 1280 720 x 1280 1280 x 720
Creative Type Video Video Video
Network 火山小视频 今日头条 今日头条
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for OYO酒店 in recent advertising is 火山小视频, and the main creative type is Video.

In conclusion: The above is a free OYO酒店’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OYO酒店, you can click the app name below to view related reports.