OYO: Book Rooms With The Best Hotel Booking App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OYO: Book Rooms With The Best Hotel Booking App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OYO: Book Rooms With The Best Hotel Booking App.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OYO: Book Rooms With The Best Hotel Booking App
App Name : OYO: Book Rooms With The Best Hotel Booking App
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : OYO
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Total creative ads during the time period : 71,484
Duration : 1,946
Popularity : 2,552,719
2. OYO: Book Rooms With The Best Hotel Booking App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OYO: Book Rooms With The Best Hotel Booking App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OYO: Book Rooms With The Best Hotel Booking App in the recent period. As of 2020-09-07, among the OYO: Book Rooms With The Best Hotel Booking App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, OYO: Book Rooms With The Best Hotel Booking App’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, OYO: Book Rooms With The Best Hotel Booking App‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of OYO: Book Rooms With The Best Hotel Booking App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OYO: Book Rooms With The Best Hotel Booking App. We can see some advertising trends.
Top 1 Ad Creative of OYO: Book Rooms With The Best Hotel Booking App
Ad Details ：
Headline ：Rooms Starting at INR 799!
Text ：
Top 2 Ad Creative of OYO: Book Rooms With The Best Hotel Booking App
Ad Details ：
Headline ：Home Away From Home!
Text ：
Top 3 Ad Creative of OYO: Book Rooms With The Best Hotel Booking App
Ad Details ：
Headline ：Low Price. High Comfort.
Text ：OYO, South Asia’s largest hotel chain, welcomes 170,000 guests daily in 20,000+ accommodation including exclusive hotels & homes spread across 500 cities in 10 countries. Join over 4 million travellers in using OYO app to find best hotels at great prices, discover properties that fit your needs & ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 301 | 350 | 259 |
| Popularity | 984 | 980 | 963 |
| Dimensions | 1080 x 1080 | 1200 x 628 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 2 | 3 | 4 |
| Countries | United States,India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OYO: Book Rooms With The Best Hotel Booking App in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free OYO: Book Rooms With The Best Hotel Booking App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OYO: Book Rooms With The Best Hotel Booking App, you can click the app name below to view related reports.