OZON: интернет-магазин Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the OZON: интернет-магазин’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OZON: интернет-магазин.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of OZON: интернет-магазин

App Name : OZON: интернет-магазин

Logo

OZON: интернет-магазин-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : OZON.ru

Publisher : 点泡泡 - Tap Tap Bubble,AppBox Pro,拼音學習伴侶 - 學習普通話App,Сканер QR-кодов и штрих-кодов,Fotor - Photo Editor & Collage,Buraco Canastra Online,Talking Gummy Bear Free,Ludo King

Total creative ads during the time period : 51,887

Duration : 1,176

Popularity : 1,401,873

2. OZON: интернет-магазин’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OZON: интернет-магазин in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of OZON: интернет-магазин in the recent period. As of 2020-09-07, among the OZON: интернет-магазин‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 7.94%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 88.89%, Carousel category’s proportion is 3.17%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, OZON: интернет-магазин’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 31.58%,

Instagram’s proportion is 23.91%,

Messenger’s proportion is 23.39%,

Audience Network’s proportion is 21.11%,

’s proportion is .

In the date of 2020-09-07, OZON: интернет-магазин‘s network with the most ads is Instagram and its proportion is 31.75%.

3. Top 3 Ad Creative Analysis of OZON: интернет-магазин

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OZON: интернет-магазин. We can see some advertising trends.

Top 1 Ad Creative of OZON: интернет-магазин

Ad Details :

Headline :OZON — 1000₽ на первую покупку в приложении

Text :‎OZON - №1 интернет-гипермаркет в России! Мы единственные предлагаем проверенные товары из 12 категорий. Это более 10 000 000 товаров! Продукты питания, книги, электроника,...

Top 2 Ad Creative of OZON: интернет-магазин

Ad Details :

Headline :OZON - 1000 рублей на первый заказ

Text :‎OZON - №1 интернет-гипермаркет в России! Мы единственные предлагаем проверенные товары из 12 категорий. Это более 10 000 000 товаров! Продукты питания, книги, электроника,...

Top 3 Ad Creative of OZON: интернет-магазин

Ad Details :

Headline :OZON – 1000 ₽ за первый заказ

Text :‎OZON - №1 интернет-гипермаркет в России! Мы единственные предлагаем проверенные товары из 12 категорий. Это более 10 000 000 товаров! Продукты питания, книги, электроника,...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 321 319 326
Popularity 999 999 999
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Russia Russia Russia
Language Russian Russian Russian

Through the above analysis, we can see that the most effective channel for OZON: интернет-магазин in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free OZON: интернет-магазин’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to OZON: интернет-магазин, you can click the app name below to view related reports.