PacSun Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PacSun's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PacSun.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PacSun
App Name : PacSun
Logo：
OS : iOS
Network : Pinterest,Facebook,Audience Network
Developer : Pacific Sunwear
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,Montage Video Musique,Facebook,OLX Classifieds,MakeupPlus - Virtual Makeup,Un día más culto
Total creative ads during the time period : 3,618
Duration : 775
Popularity : 286,755
Check ASO Keywords of PacSun
2. PacSun’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PacSun in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PacSun in the recent period. As of 2021-05-22, among the PacSun‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-22, PacSun's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-22, PacSun‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of PacSun
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PacSun. We can see some advertising trends.
Top 1 Ad Creative of PacSun
Ad Details ：
Headline ：Origaudio Womens Light Blue Beebop Headphones
Text ：It's time to bop to the beat of your own drum (or ukulele, or cowbell.) Experience the full-range audio spectrum with outside noise reduction on the Light Blue Beebop Headphones by Origaudio. They have a built-in microphone for integrated call handling and text notifications, essential for rocking out but not missing out. Bluetooth wireless Stereo sound Built-in mic for calls 4+ hours of battery life On-ear controls Noise isolating fit Origaudio Womens Light Blue Beebop Headphones
Top 2 Ad Creative of PacSun
Ad Details ：
Headline ：PacSun Womens Faded Black Ripped Mom Jeans size 23 Long
Text ：Achieve a cool and casual look in the Faded Black Ripped Mom Jeans by PacSun. These edgy mom jeans come in a casual black wash and feature a high-rise fit with ripped details throughout the front. FIT + SIZING High rise Tapered leg Relaxed fit 11'' rise 28 1/2" inseam FABRICATION + CARE Faded black wash Rigid fabric Ripped detailing throughout Button closure, zip fly 100% cotton Machine washable MEASUREMENTS Model is wearing a size 25 Model measurements: 5'8" height, 24" waist, 34" hip PacSun Wo
Top 3 Ad Creative of PacSun
Ad Details ：
Headline ：PacSun Womens Black Ultra High Waisted Slim Fit Jeans size 22
Text ：Our new PacSun denim fit is about to become your new favorite. The Black Ultra High Waisted Slim Fit Jeans feature a durable rigid fabric, front and back pockets, and a vintage-inspired vibe with a modern fit. FIT + SIZING High rise Tight, slim, and sexy fit Cropped length 12" rise 27 1/2" inseam FABRICATION + CARE Black wash jeans 5-pocket design Button fly closure Rigid fabric 100% cotton Machine washable MEASUREMENTS Model is wearing size 25 Model measurements: 5'8" height, 24" waist, 34" hip
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 139 | 134 | 133 |
| Popularity | 929 | 915 | 912 |
| Dimensions | 345 x 535 | 345 x 535 | 345 x 535 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | United States,United Kingdom,Canada,Australia | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PacSun in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free PacSun's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PacSun, you can click the app name below to view related reports, or you can find more info in ASOTools.