PacSun Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PacSun’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PacSun.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PacSun

App Name : PacSun

Logo：

OS : iOS

Network : Pinterest,Audience Network,Facebook

Developer : Pacific Sunwear

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Video Editor with Music Star,OLX Clasificados,MakeupPlus,Un día más culto,打工趣 - 最棒的兼職工作資訊平台,Email Client – myMail

Total creative ads during the time period : 2,557

Duration : 518

Popularity : 141,867

2. PacSun’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PacSun in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PacSun in the recent period. As of 2020-09-07, among the PacSun‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, PacSun’s the proportion of networks impressions are placed like this:

Pinterest’s proportion is 30.0%,

Facebook’s proportion is 23.33%,

Instagram’s proportion is 23.33%,

Messenger’s proportion is 23.33%,

’s proportion is .

In the date of 2020-09-07, PacSun‘s network with the most ads is Pinterest and its proportion is 75.0%.

3. Top 3 Ad Creative Analysis of PacSun

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PacSun. We can see some advertising trends.

Top 1 Ad Creative of PacSun

Ad Details ：

Headline ：Body Glove Apparel at PacSun

Text ：

Top 2 Ad Creative of PacSun

Ad Details ：

Headline ：80's Inspired Apparel

Text ：

Top 3 Ad Creative of PacSun

Ad Details ：

Headline ：80's Inspired Apparel

Text ：

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for PacSun in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free PacSun’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PacSun, you can click the app name below to view related reports.

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