Paga Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Paga’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Paga.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Paga

App Name : Paga



OS : iOS

Network : Twitter,Facebook,Audience Network

Developer : Pagatech Limited

Publisher : Color Splurge pic photo editor,VivaVideo - Best Video Editor,Polaris Office - PDF & Docs,Video Editor with Music Star

Total creative ads during the time period : 36

Duration : 641

Popularity : 1,643

2. Paga’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Paga in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Paga in the recent period. As of 2020-08-15, among the Paga‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-15, Paga’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-15, Paga‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Paga

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Paga. We can see some advertising trends.

Top 1 Ad Creative of Paga

Ad Details :

Headline :

Text :We are thrilled about our partnership with @followlasg ! You can now make any Lagos state payments on Paga! Visit to get started #JustPagait

Top 2 Ad Creative of Paga

Ad Details :

Headline :

Text :The best things in life are FREE, like money transfers on Paga.😊 Send money to any email address or phone number at 0 costs on our app: #JustPagaIt

Top 3 Ad Creative of Paga

Ad Details :

Headline :

Text :There’s no excuse when you use Paga 😉 @Ditweni Download the Paga app: #JustPagait

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 11 7 1
Popularity 75 64 62
Dimensions 640 x 360
Creative Type Image Image Video
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries Canada,United States,Australia,United Kingdom Canada,United States,Australia,United Kingdom United States,Canada,United Kingdom,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Paga in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Paga’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Paga, you can click the app name below to view related reports.