PartPay Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PartPay’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PartPay.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PartPay

App Name : PartPay

Logo

PartPay-SocialPeta

OS : Android

Network : Facebook,Instagram,Google Ads(Admob)

Developer : PartPay

Publisher : HIPO,Wykreślanka,♪♬ ناي العرب ♬♪,Tour Racer GPS

Total creative ads during the time period : 86

Duration : 368

Popularity : 8,515

2. PartPay’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PartPay in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PartPay in the recent period. As of 2020-08-12, among the PartPay‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-12, PartPay’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

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’s proportion is .

In the date of 2020-08-12, PartPay‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of PartPay

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PartPay. We can see some advertising trends.

Top 1 Ad Creative of PartPay

Ad Details :

Headline :Pay over 6 weeks, interest free, online & instore

Text :

Top 2 Ad Creative of PartPay

Ad Details :

Headline :Increase your Zip spend limit

Text :Shop now at over 1,300 retailers, interest free.

Top 3 Ad Creative of PartPay

Ad Details :

Headline :Timeline Photos

Text :BIG NEWS DIY'ers! Bunnings Warehouse now offers Zip instore with no min or max spend. You can even split payment with another method to Zip what you need. Available instore only. Download the app to shop instore > zip.co/nz/zip-app

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 4 4 3
Popularity 57 57 56
Dimensions 400 x 400 400 x 400 710 x 720
Creative Type Video Video Image
Network Facebook Instagram Facebook
Related Ads 1 1 2
Countries New Zealand New Zealand Australia,United Kingdom,Canada,United States
Language English NA English

Through the above analysis, we can see that the most effective channel for PartPay in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free PartPay’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PartPay, you can click the app name below to view related reports.