PayPayモール Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PayPayモール’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PayPayモール.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PayPayモール

App Name : PayPayモール

Logo

PayPayモール-SocialPeta

OS : iOS

Network : Yahoo! Japan,Twitter,Audience Network

Developer : Yahoo Japan Corporation

Publisher : Korean Food Recipes - 10k Recipes,OLX Clasificados,Fotor - Photo Editor & Collage,Un día más culto,Sweet Selfie Camera:Beauty cam,photoselfie editor,Call Recorder,Drift Mania Championship,AirBrush: Easy Photo Editor

Total creative ads during the time period : 858

Duration : 317

Popularity : 52,369

2. PayPayモール’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PayPayモール in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PayPayモール in the recent period. As of 2020-09-05, among the PayPayモール‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, PayPayモール’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, PayPayモール‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of PayPayモール

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PayPayモール. We can see some advertising trends.

Top 1 Ad Creative of PayPayモール

Ad Details :

Headline :

Text :お茶やスープ、コーヒーなどホットドリンクの季節にぴったり! カフェタイムにもペンギンを感じられる「ジェンツーペンギン ティースプーン」発売中です! 詳細はこちら→https://t.co/TRz3Br7hCL #ペンギン #スプーン #キッチン #food #カフェ #cafe #スイーツ #ジェンツーペンギン https://t.co/2Mubasdhu3

Top 2 Ad Creative of PayPayモール

Ad Details :

Headline :ダイソン Dyson V8 Fluffy Extra サイクロン式 コードレス掃除機 dyson

Text :

Top 3 Ad Creative of PayPayモール

Ad Details :

Headline :牛肉 A5等級 黒毛和牛切り落とし すき焼き 焼きしゃぶ 送料無料 メガ盛1.2kg 400g×3パ

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 166 120 64
Popularity 685 246 210
Dimensions 680 x 382 300 x 300 300 x 300
Creative Type Image Image Image
Network Twitter Yahoo! Japan Yahoo! Japan
Related Ads 2 4 2
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for PayPayモール in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free PayPayモール’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PayPayモール, you can click the app name below to view related reports.