PBS NEWSHOUR - Official Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PBS NEWSHOUR - Official’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PBS NEWSHOUR - Official.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PBS NEWSHOUR - Official
App Name : PBS NEWSHOUR - Official
Logo：
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : PBS
Publisher :
Total creative ads during the time period : 27
Duration : 771
Popularity : 16,365
2. PBS NEWSHOUR - Official’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PBS NEWSHOUR - Official in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PBS NEWSHOUR - Official in the recent period. As of 2020-09-02, among the PBS NEWSHOUR - Official‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, PBS NEWSHOUR - Official’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 33.33%,
Instagram’s proportion is 33.33%,
Messenger’s proportion is 33.33%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-02, PBS NEWSHOUR - Official‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of PBS NEWSHOUR - Official
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PBS NEWSHOUR - Official. We can see some advertising trends.
Top 1 Ad Creative of PBS NEWSHOUR - Official
Ad Details ：
Headline ：Michael Beschloss chronicles American ‘Presidents of War’
Text ：When it came to involving the nascent republic in military conflict, one of the founding fathers’ biggest fears was that American presidents would be reckless and aggressive to suit their own agendas. Judy Woodruff sits down with presidential historian Michael Beschloss, author of the new book "Pr...
Top 2 Ad Creative of PBS NEWSHOUR - Official
Ad Details ：
Headline ：The U.S. needs more home care workers. Is this the solution?
Text ：America's home care shortage is critical, and growing. The industry's shortage seems to be driven by low wages, few benefits and a lack of respect for workers, 90 percent of whom are women. Would giving them more responsibilities and more training help workers earn more? In the second part of our re...
Top 3 Ad Creative of PBS NEWSHOUR - Official
Ad Details ：
Headline ：While in ICE custody, thousands of migrants reported sexual abuse
Text ：As migrant children wait in U.S. immigration detention centers to reunite with their families, public records reveal that in the past decade, thousands of people have reported sexual abuse while in a similar type of immigration custody. Emily Kassie, an investigative reporter and producer who obtain...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 571 | 637 | 616 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1024 x 576 | 1024 x 683 | 1024 x 682 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Canada,Australia | Australia,Canada,United Kingdom,United States | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PBS NEWSHOUR - Official in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PBS NEWSHOUR - Official’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PBS NEWSHOUR - Official, you can click the app name below to view related reports.