PC Optimum Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PC Optimum’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PC Optimum.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PC Optimum
App Name : PC Optimum
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Loblaw Companies Limited
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Total creative ads during the time period : 382
Duration : 597
Popularity : 27,760
2. PC Optimum’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PC Optimum in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PC Optimum in the recent period. As of 2020-09-04, among the PC Optimum‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, PC Optimum’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-04, PC Optimum‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of PC Optimum
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PC Optimum. We can see some advertising trends.
Top 1 Ad Creative of PC Optimum
Ad Details ：
Headline ：Consult with a Doctor online.
Text ：
Top 2 Ad Creative of PC Optimum
Ad Details ：
Headline ：Get the app. Get more points.
Text ：Download the PC Optimum app today to earn points at over 4,500+ participating locations.
Top 3 Ad Creative of PC Optimum
Ad Details ：
Headline ：Fill your tank where you fill your cart.
Text ：Conditions apply. Visit station for details.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 141 | 33 | 95 |
| Popularity | 931 | 172 | 132 |
| Dimensions | 1308 x 1308 | 480 x 720 | 400 x 224 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 1 | 17 |
| Countries | Canada | Australia,United Kingdom,United States,Canada | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PC Optimum in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free PC Optimum’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PC Optimum, you can click the app name below to view related reports.