PChome 個人新聞台 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PChome 個人新聞台’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PChome 個人新聞台.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PChome 個人新聞台

App Name : PChome 個人新聞台

Logo

PChome 個人新聞台-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : PChome Online

Publisher :

Total creative ads during the time period : 8

Duration : 120

Popularity : 3,695

2. PChome 個人新聞台’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PChome 個人新聞台 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PChome 個人新聞台 in the recent period. As of 2020-09-07, among the PChome 個人新聞台‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, PChome 個人新聞台’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 25.0%,

Audience Network’s proportion is 25.0%,

Instagram’s proportion is 25.0%,

Messenger’s proportion is 25.0%,

’s proportion is .

In the date of 2020-09-07, PChome 個人新聞台‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of PChome 個人新聞台

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PChome 個人新聞台. We can see some advertising trends.

Top 1 Ad Creative of PChome 個人新聞台

Ad Details :

Headline :新竹手機維修推薦[膜幻鎂機]新竹遠百旗艦店,現場維修,手機快修,iphone維修,電池更換,摔機搶救,近大遠百@♥微笑安妮 新世界♥|PChome新聞台

Text :希望大家喜歡今天的文章,請不吝給我"推、讚",也歡迎加入微笑安妮Smileannie粉專,歡迎來交流,謝謝。

Top 2 Ad Creative of PChome 個人新聞台

Ad Details :

Headline :新竹手機維修推薦[膜幻鎂機]新竹遠百旗艦店,現場維修,手機快修,iphone維修,電池更換,摔機搶救,近大遠百@♥微笑安妮 新世界♥|PChome新聞台

Text :希望大家喜歡今天的文章,請不吝給我"推、讚",也歡迎加入微笑安妮Smileannie粉專,歡迎來交流,謝謝。

Top 3 Ad Creative of PChome 個人新聞台

Ad Details :

Headline :新竹手機維修推薦[膜幻鎂機]新竹遠百旗艦店,現場維修,手機快修,iphone維修,電池更換,摔機搶救,近大遠百@♥微笑安妮 新世界♥|PChome新聞台

Text :希望大家喜歡今天的文章,請不吝給我"推、讚",也歡迎加入微笑安妮Smileannie粉專,歡迎來交流,謝謝。

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 118 111 111
Popularity 858 819 819
Dimensions 450 x 600 450 x 600 450 x 600
Creative Type Image Image Image
Network Facebook Instagram Audience Network
Related Ads 1 1 1
Countries Taiwan Taiwan Taiwan
Language NA NA NA

Through the above analysis, we can see that the most effective channel for PChome 個人新聞台 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free PChome 個人新聞台’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PChome 個人新聞台, you can click the app name below to view related reports.