PChome Thai Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PChome Thai’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PChome Thai.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PChome Thai

App Name : PChome Thai


PChome Thai-SocialPeta

OS : Android

Network : Facebook,Audience Network,Twitter

Developer : PChome(Thailand)Co., Ltd.

Publisher : Text Free: WiFi Calling App

Total creative ads during the time period : 21

Duration : 351

Popularity : 1,337

2. PChome Thai’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PChome Thai in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PChome Thai in the recent period. As of 2020-08-19, among the PChome Thai‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-19, PChome Thai’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-19, PChome Thai‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of PChome Thai

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PChome Thai. We can see some advertising trends.

Top 1 Ad Creative of PChome Thai

Ad Details :

Headline :Taiwan Excellence : PaperShoot กล้องกระดาษดิจิตอล

Text :"กระดาษ" = กล้องดิจิตอล เป็นไปได้หรือ ??? วันนี้ #TaiwanExcellence ได้นำผลิตภัณฑ์สุดเจ๋งที่ผสมระหว่างเทคโนโลยีของกล้องดิจิตอล เข้ากับการอนุรักษ์สิ่งแวดล้อมได้อย่างลงตัว จะเป็นอย่างไรนั้นไปดูกัน . หากใครสนใจสั่งซื้อผลิตภัณฑ์ คลิกที่นี่ > https://bit.ly/2ONwJIA หรือสอบถามข้อมูล : https://lin.ee/u2L5FQE #EverydayExcellence #Taiwan #PaperShoot #Camera #Digitalcamera

Top 2 Ad Creative of PChome Thai

Ad Details :

Headline :Taiwan Excellence : PaperShoot กล้องกระดาษดิจิตอล

Text :

Top 3 Ad Creative of PChome Thai

Ad Details :

Headline :OK TEA ชานมไข่มุกไต้หวันแท้ๆ

Text :พร้อมเสิร์ฟถึงบ้าน

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 13 4 1
Popularity 78 57 51
Dimensions 400 x 224 400 x 224 400 x 170
Creative Type Video Video Video
Network Facebook Instagram Facebook
Related Ads 1 1 1
Countries Thailand Thailand Thailand
Language Thai NA Thai

Through the above analysis, we can see that the most effective channel for PChome Thai in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free PChome Thai’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PChome Thai, you can click the app name below to view related reports.