Peloton Cycling and Workouts Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Peloton Cycling and Workouts’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Peloton Cycling and Workouts.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Peloton Cycling and Workouts

App Name : Peloton Cycling and Workouts

Logo

Peloton Cycling and Workouts-SocialPeta

OS : iOS

Network : Google Ads(Admob),Audience Network,Facebook

Developer : Peloton Interactive, Inc.

Publisher : 10公里跑 - Couch to 10K,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,1个月下蹲挑战,Video Editor with Music Star,OLX Clasificados,Bus Story Lite - Fairy tale with mini-games,Tap Tap Music-Pop Songs

Total creative ads during the time period : 2,563

Duration : 1,656

Popularity : 158,091

2. Peloton Cycling and Workouts’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Peloton Cycling and Workouts in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Peloton Cycling and Workouts in the recent period. As of 2020-09-07, among the Peloton Cycling and Workouts‘s ad creative, the Html category’s proportion is 5.26%, Video category’s proportion is 26.32%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 68.42%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Peloton Cycling and Workouts’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 90.42%,

Facebook’s proportion is 9.58%,

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In the date of 2020-09-07, Peloton Cycling and Workouts‘s network with the most ads is Facebook and its proportion is 68.42%.

3. Top 3 Ad Creative Analysis of Peloton Cycling and Workouts

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Peloton Cycling and Workouts. We can see some advertising trends.

Top 1 Ad Creative of Peloton Cycling and Workouts

Ad Details :

Headline :Peloton Digital

Text :Live studio fitness classes you can take anywhere, anytime. Try the Peloton App for free.

Top 2 Ad Creative of Peloton Cycling and Workouts

Ad Details :

Headline :Peloton Digital is here.

Text :Studio workouts at home.

Top 3 Ad Creative of Peloton Cycling and Workouts

Ad Details :

Headline :Download the Peloton App.

Text :Live motivation, curated playlists, and more. All on your TV. Download the Peloton app.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 215 308 81
Popularity 776 608 599
Dimensions 417 x 417 608 x 1080 360 x 360
Creative Type Video Video Video
Network Audience Network Google Ads(Admob) Google Ads(Admob)
Related Ads 3 10 1
Countries United Kingdom,United States,Canada,Australia Australia,United Kingdom,Canada,Malaysia,United States United States,United Kingdom,Australia,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for Peloton Cycling and Workouts in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Peloton Cycling and Workouts’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Peloton Cycling and Workouts, you can click the app name below to view related reports.