Penguin's Isle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Penguin's Isle’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Penguin's Isle.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Penguin's Isle
App Name : Penguin's Isle
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Fantome.us
Publisher : Treehouse Table,USA Weather forecast,Big Emoji - large emoji for all chat messengers,WhatsLov - Smileys of love, stickers and GIFs,Treehouse – Family Organizer,BeSoccer - Soccer Live Score,AirBrush: Easy Photo Editor,WhatSmiley - Smileys, GIF, emoticons stickers
Total creative ads during the time period : 2,424
Duration : 347
Popularity : 312,698
2. Penguin's Isle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Penguin's Isle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Penguin's Isle in the recent period. As of 2020-09-07, among the Penguin's Isle‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 7.69%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 92.31%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Penguin's Isle’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 97.97%,
Instagram’s proportion is 1.01%,
Messenger’s proportion is 1.01%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Penguin's Isle‘s network with the most ads is Facebook and its proportion is 94.87%.
3. Top 3 Ad Creative Analysis of Penguin's Isle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Penguin's Isle. We can see some advertising trends.
Top 1 Ad Creative of Penguin's Isle
Ad Details ：
Headline ：Build Your Penguin Kingdom!
Text ：Collect a variety of penguins by creating each their own habitat. Cute and adorable penguins are waiting for you. Enjoy the waves with relaxing music. Game Features - Easy and simple gameplay - A variety of penguins and arctic animals - Cute animal animations - Beautiful arctic scenery - Comforti...
Top 2 Ad Creative of Penguin's Isle
Ad Details ：
Headline ：Build Your Penguin Kingdom!
Text ：Collect a variety of penguins by creating each their own habitat. Cute and adorable penguins are waiting for you. Enjoy the waves with relaxing music. Game Features - Easy and simple gameplay - A variety of penguins and arctic animals - Cute animal animations - Beautiful arctic scenery - Comforti...
Top 3 Ad Creative of Penguin's Isle
Ad Details ：
Headline ：나만의 펭귄 왕국을 만드세요!
Text ：Collect a variety of penguins by creating each their own habitat. Cute and adorable penguins are waiting for you. Enjoy the waves with relaxing music. Game Features - Easy and simple gameplay - A variety of penguins and arctic animals - Cute animal animations - Beautiful arctic scenery - Comforti...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 235 | 224 | 218 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 800 x 1000 | 800 x 1000 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Croatia,Saudi Arabia,Vanuatu,Finland,Guernsey,Faroe Islands,Saint Pierre and Miquelon,New Zealand,Reunion,Bosnia Hercegovina,Estonia,Macedonia,Grenada,Ecuador,Montserrat,St Kitts-Nevis,Spain,Fiji,Saint Lucia | Croatia,Grenada,Liberia,Qatar,Isle Of Man,Denmark,Finland,Luxembourg,Israel,United Kingdom,Saint Pierre and Miquelon,Costa Rica,Bosnia Hercegovina,Falkland Islands (Malvinas),Dominican,Norway,Montserrat,Greece,Pakistan | New Zealand,Greece,Serbia and Montenegro,Israel,Slovenia,Hong Kong,Mauritius,Palau,Grenada,Turkmenistan,Pakistan,Marshall Is Rep,Congo,Uzbekistan,Honduras,Japan,Dominican,Saint Helena,Falkland Islands (Malvinas) |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Penguin's Isle in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Penguin's Isle’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Penguin's Isle, you can click the app name below to view related reports.