Periscope Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Periscope’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Periscope.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Periscope

App Name : Periscope

Logo

Periscope-SocialPeta

OS : iOS

Network : Twitter,Facebook,Audience Network

Developer : Twitter, Inc.

Publisher : Abs workout 7 minutes,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 360

Duration : 1,974

Popularity : 16,552

2. Periscope’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Periscope in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Periscope in the recent period. As of 2020-08-20, among the Periscope‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-20, Periscope’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-20, Periscope‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Periscope

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Periscope. We can see some advertising trends.

Top 1 Ad Creative of Periscope

Ad Details :

Headline :Broadcasts are better together!

Text :Broadcasts are better together. Invite guests to join you live!

Top 2 Ad Creative of Periscope

Ad Details :

Headline :Nebraska’s Top Priority | Office of Governor Pete Ricketts

Text :Nebraska’s Top Priority By Governor Pete Ricketts July 13, 2020 Governor’s official photo here. As Nebraska emerges from pandemic restrictions related to coronavirus, the Legislature is preparing to return to Lincoln to complete the last 17 days of the legislative session for the year. There are...

Top 3 Ad Creative of Periscope

Ad Details :

Headline :DJ Suspence @DJSuspenceOfficial

Text :Down With Soulful House

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 137 36 12
Popularity 536 179 76
Dimensions 800 x 800 250 x 18 568 x 320
Creative Type Image Image Image
Network Twitter Facebook Facebook
Related Ads 2 1 1
Countries United Kingdom,Australia,Canada,United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Periscope in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Periscope’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Periscope, you can click the app name below to view related reports.