Philips Hue Sync Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Philips Hue Sync’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Philips Hue Sync.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Philips Hue Sync

App Name : Philips Hue Sync

Logo

Philips Hue Sync-SocialPeta

OS : iOS

Network : Instagram,Facebook,Messenger

Developer : Signify Netherlands B.V.

Publisher : GulogGratis: Køb & sælg

Total creative ads during the time period : 24

Duration : 199

Popularity : 1,444

2. Philips Hue Sync’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Philips Hue Sync in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Philips Hue Sync in the recent period. As of 2020-08-22, among the Philips Hue Sync‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-22, Philips Hue Sync’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

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’s proportion is ,

’s proportion is .

In the date of 2020-08-22, Philips Hue Sync‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Philips Hue Sync

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Philips Hue Sync. We can see some advertising trends.

Top 1 Ad Creative of Philips Hue Sync

Ad Details :

Headline :Breng je films en series tot leven met surroundverlichting

Text :Ga all out met Hue! Koppel je slimme verlichting aan je TV met de Philips Hue Play HDMI Sync Box en de kamer kleurt mee met je favoriete serie of game!

Top 2 Ad Creative of Philips Hue Sync

Ad Details :

Headline :Philips Hue

Text :Njut och överraskas av en dramatisk belysning som synkar med händelserna i spelet och skapar omgivande effekter i hela rummet.

Top 3 Ad Creative of Philips Hue Sync

Ad Details :

Headline :Get the surround lighting experience

Text :Get the surround lighting experience

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 29 16 14
Popularity 129 89 83
Dimensions 426 x 426 640 x 360 400 x 400
Creative Type Video Video Video
Network Facebook Instagram Facebook
Related Ads 1 1 1
Countries Netherlands Sweden Australia,United States,United Kingdom,Canada
Language Dutch NA English

Through the above analysis, we can see that the most effective channel for Philips Hue Sync in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Philips Hue Sync’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Philips Hue Sync, you can click the app name below to view related reports.