Philadelphia Local Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Philadelphia Local’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Philadelphia Local.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Philadelphia Local

App Name : Philadelphia Local

Logo Philadelphia Local-SocialPeta

OS : iOS

Network : Facebook,Twitter,Instagram

Developer : Philadelphia Media Network, Inc.

Publisher :

Total creative ads during the time period : 387

Duration : 839

Popularity : 180,522

2. Philadelphia Local’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Philadelphia Local in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Philadelphia Local in the recent period. As of 2020-09-07, among the Philadelphia Local‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Philadelphia Local’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Philadelphia Local‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Philadelphia Local

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Philadelphia Local. We can see some advertising trends.

Top 1 Ad Creative of Philadelphia Local

Ad Details :

Headline :Thousands of absentee ballots were rejected as record turnout encountered Pa.’s tight deadlines

Text :In recent midterm elections, around 2,000 absentee ballots were rejected statewide because they arrived after the deadline. Last election, more than 4,600 ballots were rejected just in Philadelphia and its suburbs.

Top 2 Ad Creative of Philadelphia Local

Ad Details :

Headline :Former city employee fined $2,201 for ethics violations

Text :The Philadelphia Board of Ethics has concluded that a former deputy city commissioner solicited money from someone she helped in her office and engaged in prohibited political activity.

Top 3 Ad Creative of Philadelphia Local

Ad Details :

Headline :Acme provided evidence of soda tax damaging sales — even while the city denied it | Stu Bykofsky

Text :Acme says the beverage tax fell on some 4,000 items in its 16 stores. At Acme stores in the city, soda sales dropped as much as 80 percent. Sales of other items covered by the tax, such as juices, creamers and energy drinks, were down 30 percent and the number of customers declined by 5 percent.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 470 356 378
Popularity 999 999 999
Dimensions 1200 x 800 1200 x 800 1200 x 799
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States United States,Canada,Australia,United Kingdom United States
Language English English English

Through the above analysis, we can see that the most effective channel for Philadelphia Local in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Philadelphia Local’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Philadelphia Local, you can click the app name below to view related reports.