PhonePe - India's Payments App Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PhonePe - India's Payments App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PhonePe - India's Payments App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PhonePe - India's Payments App

App Name : PhonePe - India's Payments App


PhonePe - India's Payments App-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,UnityAds


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Total creative ads during the time period : 107

Duration : 1,281

Popularity : 4,749

2. PhonePe - India's Payments App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PhonePe - India's Payments App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PhonePe - India's Payments App in the recent period. As of 2020-09-07, among the PhonePe - India's Payments App‘s ad creative, the Html category’s proportion is 25.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 25.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, PhonePe - India's Payments App’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, PhonePe - India's Payments App‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of PhonePe - India's Payments App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PhonePe - India's Payments App. We can see some advertising trends.

Top 1 Ad Creative of PhonePe - India's Payments App

Ad Details :

Headline :Support daily wage earners cope with Covid lockdown

Text revolutionizing payments by building India's Payments App to provide a cashless and a seamless payment experience

Top 2 Ad Creative of PhonePe - India's Payments App

Ad Details :

Headline :Support an elder #PhonePe

Text :

Top 3 Ad Creative of PhonePe - India's Payments App

Ad Details :

Headline :Support an elder #PhonePe

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 17 7 7
Popularity 92 63 59
Dimensions 1080 x 566 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Audience Network Instagram
Related Ads 1 1 2
Countries India India India
Language English English English

Through the above analysis, we can see that the most effective channel for PhonePe - India's Payments App in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free PhonePe - India's Payments App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PhonePe - India's Payments App, you can click the app name below to view related reports.