Pickupp Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pickupp’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pickupp.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pickupp
App Name : Pickupp
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : PICK-UP
Publisher : Alarm Clock,Sweet Selfie Camera:Beauty cam,photoselfie editor,BeautyPlus - Easy Photo Editor Selfie Camera,USA Weather forecast,Korean Food Recipes - 10k Recipes,AirBrush: Easy Photo Editor,Universal Email App
Total creative ads during the time period : 149
Duration : 353
Popularity : 17,475
2. Pickupp’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pickupp in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pickupp in the recent period. As of 2020-09-07, among the Pickupp‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 40.0%, Carousel category’s proportion is 10.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Pickupp’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 38.81%,
Audience Network’s proportion is 29.54%,
Instagram’s proportion is 15.84%,
Messenger’s proportion is 15.8%,
’s proportion is .
In the date of 2020-09-07, Pickupp‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Pickupp
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pickupp. We can see some advertising trends.
Top 1 Ad Creative of Pickupp
Ad Details ：
Headline ：Free Islandwide Delivery with Pickupp!
Text ：
Top 2 Ad Creative of Pickupp
Ad Details ：
Headline ：Free Islandwide Delivery - Shop On Pickupp
Text ：
Top 3 Ad Creative of Pickupp
Ad Details ：
Headline ：Door-to-Door Courier Service
Text ：Have an urgent door-to-door delivery need? Create an order with us now and we will courier anything you need, across Singapore, within 4 hours.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 140 | 139 | 122 |
| Popularity | 962 | 956 | 921 |
| Dimensions | 400 x 400 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | Canada,Australia,United Kingdom,United States | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pickupp in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Pickupp’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pickupp, you can click the app name below to view related reports.