PicPay - App de pagamentos Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PicPay - App de pagamentos’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PicPay - App de pagamentos.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PicPay - App de pagamentos

App Name : PicPay - App de pagamentos


PicPay - App de pagamentos-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : PicPay

Publisher : Treehouse Table,AirBrush: Easy Photo Editor,APUS MSG Center - management,Alarm Clock,USA Weather forecast,YouCam Perfect - Best Selfie Camera Photo Editor,100+ Detox Drinks,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free)

Total creative ads during the time period : 1,906

Duration : 1,579

Popularity : 252,164

2. PicPay - App de pagamentos’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PicPay - App de pagamentos in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PicPay - App de pagamentos in the recent period. As of 2020-09-07, among the PicPay - App de pagamentos‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 75.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, PicPay - App de pagamentos’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, PicPay - App de pagamentos‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of PicPay - App de pagamentos

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PicPay - App de pagamentos. We can see some advertising trends.

Top 1 Ad Creative of PicPay - App de pagamentos

Ad Details :

Headline :Você já conhece o PicPay, continue a usar agora mesmo.

Text :Continue a usar o PicPay. Tem esses e muitos outros benefícios esperando por você.

Top 2 Ad Creative of PicPay - App de pagamentos

Ad Details :

Headline :Só com PICPAYUNI

Text :

Top 3 Ad Creative of PicPay - App de pagamentos

Ad Details :

Headline :Pague seus boletos com PicPay

Text :O jeito mais fácil de pagar qualquer pessoa ou estabelecimento. Utilize o aplicativo PicPay para receber ou enviar dinheiro a amigos, realizar o pagamento de prestadores de serviços ou estabelecimentos comerciais à sua volta. Você também pode fazer recarga de celular, cartão transporte jogos e...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 25 300 173
Popularity 998 990 984
Dimensions 224 x 400 400 x 400 1080 x 1080
Creative Type Video Video Image
Network Facebook Facebook Facebook
Related Ads 1 2 6
Countries Angola,Brazil,Portugal United States Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for PicPay - App de pagamentos in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free PicPay - App de pagamentos’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PicPay - App de pagamentos, you can click the app name below to view related reports.