Play FM Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Play FM’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Play FM.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Play FM

App Name : Play FM


Play FM-SocialPeta

OS : iOS

Network : Facebook,Audience Network

Developer : Radiodifusion SpA

Publisher : Blue Light Filter,Video Collage: Mix VideoPhoto

Total creative ads during the time period : 31

Duration : 451

Popularity : 1,682

2. Play FM’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Play FM in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Play FM in the recent period. As of 2020-09-04, among the Play FM‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Play FM’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, Play FM‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Play FM

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Play FM. We can see some advertising trends.

Top 1 Ad Creative of Play FM

Ad Details :

Headline :VIDEO | Jason Momoa se afeita por primera vez en 7 años y ahora este es su aspecto

Text :¿Recuerdas cómo quedó?

Top 2 Ad Creative of Play FM

Ad Details :

Headline :Personaje de 'Stranger Things' sale del closet y la gente lo celebra como nunca

Text : (No leas si aún no ves la tercera temporada) 🤫

Top 3 Ad Creative of Play FM

Ad Details :

Headline :Tremenda noticia: Se cerró agujero de la capa de ozono en la zona del Ártico

Text :Un hecho sin precedentes que asombra a la comunidad científica.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 21 1 4
Popularity 106 65 57
Dimensions 640 x 500 640 x 500 640 x 500
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 5 1
Countries Chile Chile Cuba,Argentina,Colombia,Spain,Panama,Mexico,Peru,Paraguay,Chile,Venezuela
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Play FM in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Play FM’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Play FM, you can click the app name below to view related reports.