Plum Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Plum’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Plum.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Plum

App Name : Plum



OS : Android

Network : 腾讯社交广告(广点通),今日头条,西瓜视频

Developer : 致美生活(北京)科技有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,腾讯新闻,我的世界联机盒子,触宝电话,Voxel-数字填色,腾讯新闻-事实派的热点资讯阅读软件,连成一线,金馆长表情包,WiFi信号增强放大器

Total creative ads during the time period : 297

Duration : 671

Popularity : 18,349

2. Plum’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Plum in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Plum in the recent period. As of 2020-09-06, among the Plum‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Plum’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Plum‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Plum

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Plum. We can see some advertising trends.

Top 1 Ad Creative of Plum

Ad Details :

Headline :韩商言同款卡西欧手表,3折买买买!

Text :韩商言同款卡西欧手表,3折买买买!

Top 2 Ad Creative of Plum

Ad Details :

Headline :别再穿杂牌衣服了!快上Plum红布林,海量正品折扣大牌!

Text :别再穿杂牌衣服了!快上Plum红布林,海量正品折扣大牌!

Top 3 Ad Creative of Plum

Ad Details :

Headline :别再穿杂牌衣服了!快上Plum红布林,海量正品折扣大牌!

Text :别再穿杂牌衣服了!快上Plum红布林,海量正品折扣大牌!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 70 58 53
Popularity 232 184 166
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 今日头条 今日头条 今日头条
Related Ads 1 1 1
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Plum in recent advertising is 今日头条, and the main creative type is Image.

In conclusion: The above is a free Plum’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Plum, you can click the app name below to view related reports.