Pocket Casts Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pocket Casts’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pocket Casts.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pocket Casts

App Name : Pocket Casts

Logo

Pocket Casts-SocialPeta

OS : iOS

Network : Twitter,Audience Network,Facebook

Developer : Podcast Media LLC

Publisher : Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 13

Duration : 467

Popularity : 637

2. Pocket Casts’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pocket Casts in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pocket Casts in the recent period. As of 2020-08-16, among the Pocket Casts‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-16, Pocket Casts’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Messenger’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-16, Pocket Casts‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Pocket Casts

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pocket Casts. We can see some advertising trends.

Top 1 Ad Creative of Pocket Casts

Ad Details :

Headline :Der HR Reformer Podcast

Text :Wo sieht IHRE Zukunft Sie als Unternehmer? Im Abgrund oder auf dem Erfolgsgipfel? Nach oben kommen Sie jedenfalls nicht allein: Personal, Fachkräfte, Arbeitskräfte, Mitarbeitende, Team – egal, wie Sie die Menschen nennen: Sie brauchen sie! Aber der Mangel an guten Leuten wird DAS existenzielle P...

Top 2 Ad Creative of Pocket Casts

Ad Details :

Headline :Gunners & Blues

Text :A sports podcast around on the beautiful game, with a focus on all things Premier League and European football. Match analysis, transfer rumors, tactical discussion, and Arsenal v Chelsea banter. A spinoff of Brodie Sports Talk's famous 300 Seconds of Soccer segment. Check us out on Twitter at https...

Top 3 Ad Creative of Pocket Casts

Ad Details :

Headline :Gunners & Blues

Text :A sports podcast around on the beautiful game, with a focus on all things Premier League and European football. Match analysis, transfer rumors, tactical discussion, and Arsenal v Chelsea banter. A spinoff of Brodie Sports Talk's famous 300 Seconds of Soccer segment. Check us out on Twitter at https...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 3 3 3
Popularity 55 55 55
Dimensions 400 x 400 400 x 400 400 x 400
Creative Type Image Image Image
Network Facebook Facebook Messenger
Related Ads 1 1 1
Countries Germany United Kingdom United Kingdom
Language German English English

Through the above analysis, we can see that the most effective channel for Pocket Casts in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Pocket Casts’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pocket Casts, you can click the app name below to view related reports.