POF Free Dating App Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the POF Free Dating App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps POF Free Dating App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of POF Free Dating App

App Name : POF Free Dating App


POF Free Dating App-SocialPeta

OS : Android

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Plentyoffish Media ULC

Publisher : Treehouse Table,USA Weather forecast,SHAREit - Transfer Share,Talkray - Free Chats Calls,TalkU Free Calls +Free Texting +International Call,Vegan Recipes Free,UC Mini- Best Tube Mate Fast Video Downloader,True Mobile Caller ID Locator Call Blocker,Toolwiz Photos - Pro Editor

Total creative ads during the time period : 2,437

Duration : 2,154

Popularity : 313,428

2. POF Free Dating App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser POF Free Dating App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of POF Free Dating App in the recent period. As of 2020-09-06, among the POF Free Dating App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 40.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 60.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, POF Free Dating App’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-06, POF Free Dating App‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of POF Free Dating App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of POF Free Dating App. We can see some advertising trends.

Top 1 Ad Creative of POF Free Dating App

Ad Details :

Headline :Click Here And Join For FREE! 👉👉

Text :A conversation is where it all starts. Messaging is 100% FREE! Singles have more conversations on POF than any other dating app. With us, you’re 2.7x more likely to enter a conversation in your first 24 hours! Join now, and we’ll get you talking to someone before you know it. We also have the mo...

Top 2 Ad Creative of POF Free Dating App

Ad Details :

Headline :Start Messaging for FREE!

Text :⚠️ ATTENTION: ARE YOU LOOKING TO MEET SINGLES IN YOUR AREA? ❤ No Games. Just Browse and Start Messaging Right Now. It's 100% FREE! 🤔 What Exactly Are You Still Waiting For? Come Message Us Now!

Top 3 Ad Creative of POF Free Dating App

Ad Details :

Headline :Browse for FREE! 👉👉

Text :Singles have more conversations on Plenty of Fish (POF) than any other dating app. POF is designed to help singles find happy relationships! We built the most FREE features for you to meet people, and created unique icebreakers for starting engaging conversations! With us, you’re 2.7x more likely ...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 472 416 354
Popularity 999 999 999
Dimensions 1080 x 1080 1200 x 1200
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 3 2
Countries United States United States,United Kingdom United States
Language English English English

Through the above analysis, we can see that the most effective channel for POF Free Dating App in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free POF Free Dating App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to POF Free Dating App, you can click the app name below to view related reports.