Pontofrio Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pontofrio’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pontofrio.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pontofrio
App Name : Pontofrio
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Via Varejo S.A.
Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,AirBrush: Easy Photo Editor,Bible,BeSoccer - Soccer Live Score,Ant Smasher by Best Cool Fun Games,Avira Antivirus Security 2019-Antivirus AppLock,Call Recorder,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Blue Light Filter
Total creative ads during the time period : 2,259
Duration : 679
Popularity : 205,419
2. Pontofrio’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pontofrio in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pontofrio in the recent period. As of 2020-09-07, among the Pontofrio‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Pontofrio’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Pontofrio‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Pontofrio
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pontofrio. We can see some advertising trends.
Top 1 Ad Creative of Pontofrio
Ad Details ：
Headline ：Pipoqueira Britânia Pop Time VM - Vermelha
Text ：Encontre o que você deseja no Pontofrio.com. Veja nossa linha de eletrônicos, eletrodomésticos, celulares, notebooks, câmeras digitais e tudo mais para sua casa
Top 2 Ad Creative of Pontofrio
Ad Details ：
Headline ：Fritadeira Sem Óleo Air Fryer Mondial Family NAF 03I - Preto e Inox
Text ：Encontre o que você deseja no Pontofrio.com. Veja nossa linha de eletrônicos, eletrodomésticos, celulares, notebooks, câmeras digitais e tudo mais para sua casa
Top 3 Ad Creative of Pontofrio
Ad Details ：
Headline ：Smartphone Samsung Galaxy A10 Preto 32GB, Tela Infinita de 6.2", Câmera Traseira 13MP, Dual Chip, An
Text ：Encontre o que você deseja no Pontofrio.com. Veja nossa linha de eletrônicos, eletrodomésticos, celulares, notebooks, câmeras digitais e tudo mais para sua casa
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 150 | 183 | 239 |
| Popularity | 602 | 574 | 519 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 2 | 3 | 6 |
| Countries | Angola,Portugal,Brazil | Brazil,Portugal,Angola | Angola,Portugal,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Pontofrio in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Pontofrio’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pontofrio, you can click the app name below to view related reports.