Porchlight: Being There Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Porchlight: Being There’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Porchlight: Being There.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Porchlight: Being There
App Name : Porchlight: Being There
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Peterschmidt Tribe LLC
Publisher : POTO - Photo Frames & Collage,MySQL QueryDB Client,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Un día más culto,Video Editor with Music Star
Total creative ads during the time period : 57
Duration : 275
Popularity : 8,617
2. Porchlight: Being There’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Porchlight: Being There in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Porchlight: Being There in the recent period. As of 2020-09-04, among the Porchlight: Being There‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Porchlight: Being There’s the proportion of networks impressions are placed like this:
Audience Network’s proportion is 50.43%,
Facebook’s proportion is 49.57%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-04, Porchlight: Being There‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Porchlight: Being There
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Porchlight: Being There. We can see some advertising trends.
Top 1 Ad Creative of Porchlight: Being There
Ad Details ：
Headline ：New Social Media
Text ：Porchlight is a new private social media app dedicated to helping you live your best life. No advertisers, no influencers, no fake account, just you and the people that matter most. Connection is what makes us human. Porchlight makes meaningful connection in a busy work fun and easy again. Porch....
Top 2 Ad Creative of Porchlight: Being There
Ad Details ：
Headline ：New Social Media
Text ：Porchlight is a new private social media app dedicated to helping you live your best life. No advertisers, no influencers, no fake account, just you and the people that matter most. Connection is what makes us human. Porchlight makes meaningful connection in a busy work fun and easy again. Porch....
Top 3 Ad Creative of Porchlight: Being There
Ad Details ：
Headline ：New Social Media
Text ：Porchlight is a new private social media app dedicated to helping you live your best life. No advertisers, no influencers, no fake account, just you and the people that matter most. Connection is what makes us human. Porchlight makes meaningful connection in a busy work fun and easy again. Porch....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 51 | 45 | 45 |
| Popularity | 302 | 262 | 261 |
| Dimensions | 1438 x 600 | 2048 x 1365 | 2048 x 1365 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Porchlight: Being There in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Porchlight: Being There’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Porchlight: Being There, you can click the app name below to view related reports.