Portillo's Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Portillo's’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Portillo's.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Portillo's

App Name : Portillo's



OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Portillo's Hot Dogs, INC

Publisher :

Total creative ads during the time period : 92

Duration : 184

Popularity : 9,542

2. Portillo's’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Portillo's in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Portillo's in the recent period. As of 2020-09-02, among the Portillo's‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.34%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 74.58%, Carousel category’s proportion is 5.08%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, Portillo's’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 38.03%,

Audience Network’s proportion is 27.22%,

Instagram’s proportion is 19.11%,

Messenger’s proportion is 15.64%,

’s proportion is .

In the date of 2020-09-02, Portillo's‘s network with the most ads is Facebook and its proportion is 28.81%.

3. Top 3 Ad Creative Analysis of Portillo's

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Portillo's. We can see some advertising trends.

Top 1 Ad Creative of Portillo's

Ad Details :

Headline :Be the Cake to our Shake!

Text :Many opportunities, experiences, & cake shakes await you!

Top 2 Ad Creative of Portillo's

Ad Details :

Headline :Portillo's Hot Dogs Manager Position

Text :We Only Have Fries for You!

Top 3 Ad Creative of Portillo's

Ad Details :

Headline :Portillo's Hot Dogs Manager Position

Text :We Only Have Fries for You!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 63 63 63
Popularity 393 392 392
Dimensions 400 x 224 400 x 224 400 x 224
Creative Type Video Video Video
Network Facebook Audience Network Facebook
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Portillo's in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Portillo's’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Portillo's, you can click the app name below to view related reports.