POSB digibank Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the POSB digibank’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps POSB digibank.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of POSB digibank

App Name : POSB digibank

Logo

POSB digibank-SocialPeta

OS : Android

Network : Facebook

Developer : DBS Bank Ltd

Publisher :

Total creative ads during the time period : 6

Duration : 285

Popularity : 483

2. POSB digibank’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser POSB digibank in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of POSB digibank in the recent period. As of 2020-09-06, among the POSB digibank‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, POSB digibank’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

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’s proportion is .

In the date of 2020-09-06, POSB digibank‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of POSB digibank

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of POSB digibank. We can see some advertising trends.

Top 1 Ad Creative of POSB digibank

Ad Details :

Headline :POSB digibank

Text :Bank safe from home

Top 2 Ad Creative of POSB digibank

Ad Details :

Headline :Bank safely with digibank

Text :Get started in under 5 minutes

Top 3 Ad Creative of POSB digibank

Ad Details :

Headline :POSB digibank

Text :Your well-being is our top priority. Our branches remain open to serve you and we’ve implemented precautions for your safety. Use POSB digibank as an alternative channel to bank from the safety and comfort of your home to minimise your potential COVID-19 contact risk.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 39 10 1
Popularity 207 71 52
Dimensions 320 x 400 320 x 400 1024 x 1280
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Singapore Singapore Singapore
Language NA German English

Through the above analysis, we can see that the most effective channel for POSB digibank in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free POSB digibank’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to POSB digibank, you can click the app name below to view related reports.