Poste Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Poste’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Poste.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Poste

App Name : Poste

Logo

Poste-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Startialab Co.,Ltd.

Publisher :

Total creative ads during the time period : 3

Duration : 4

Popularity : 165

2. Poste’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Poste in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Poste in the recent period. As of 2020-09-07, among the Poste‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Poste’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

Messenger’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Poste‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Poste

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Poste. We can see some advertising trends.

Top 1 Ad Creative of Poste

Ad Details :

Headline :「UNITEDATHLE2020」電子カタログ

Text :

Top 2 Ad Creative of Poste

Ad Details :

Headline :「UNITEDATHLE2020」電子カタログ

Text :

Top 3 Ad Creative of Poste

Ad Details :

Headline :「UNITEDATHLE2020」電子カタログ

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 3 3 3
Popularity 55 55 55
Dimensions 769 x 769 769 x 769 769 x 769
Creative Type Image Image Image
Network Messenger Instagram Facebook
Related Ads 1 1 1
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for Poste in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Poste’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Poste, you can click the app name below to view related reports.