Pretty Liars Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pretty Liars's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pretty Liars.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pretty Liars
App Name : Pretty Liars
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Weplay Games
Publisher : Korean Food Recipes - 10k Recipes,AirBrush: Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,Call Recorder,BeSoccer - Soccer Live Score,CityMaps2Go Plan Trips Travel Guide Offline Maps
Total creative ads during the time period : 292
Duration : 115
Popularity : 64,198
2. Pretty Liars’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pretty Liars in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pretty Liars in the recent period. As of 2020-08-21, among the Pretty Liars‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 96.3%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 3.7%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-21, Pretty Liars's the proportion of networks impressions are placed like this:
Facebook's proportion is 48.66%,
Audience Network's proportion is 48.1%,
Instagram's proportion is 3.02%,
Messenger's proportion is 0.22%,
's proportion is .
In the date of 2020-08-21, Pretty Liars‘s network with the most ads is Facebook and its proportion is 46.3%.
3. Top 3 Ad Creative Analysis of Pretty Liars
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pretty Liars. We can see some advertising trends.
Top 1 Ad Creative of Pretty Liars
Ad Details ：
Top 2 Ad Creative of Pretty Liars
Ad Details ：
Top 3 Ad Creative of Pretty Liars
Ad Details ：
Basic Info of Top 3 Ad Creative
|Dimensions||400 x 400||400 x 400||400 x 400|
|Countries||Malaysia,Hong Kong,Taiwan||Taiwan,Hong Kong,Malaysia||Malaysia,Taiwan,Hong Kong|
|Language||Chinese (Traditional)||Chinese (Traditional)||Chinese (Traditional)|
Through the above analysis, we can see that the most effective channel for Pretty Liars in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Pretty Liars's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pretty Liars, you can click the app name below to view related reports.