PSE&G Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the PSE&G’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PSE&G.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of PSE&G

App Name : PSE&G



OS : iOS

Network : Audience Network,Twitter,Facebook

Developer : Public Service Enterprise Group Incorporated

Publisher : POTO - Photo Frames & Collage,开箱模拟器 for 皇室战争,Fotor - Photo Editor & Collage,FotoRus -Camera & Photo Editor,GulogGratis: Køb & sælg,拼立得 - 美圖拼圖相機,OLX Clasificados,Un día más culto,Video Editor with Music Star

Total creative ads during the time period : 9

Duration : 221

Popularity : 725

2. PSE&G’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser PSE&G in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of PSE&G in the recent period. As of 2020-08-31, among the PSE&G‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, PSE&G’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 51.17%,

Audience Network’s proportion is 48.83%,

’s proportion is ,

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’s proportion is .

In the date of 2020-08-31, PSE&G‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of PSE&G

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PSE&G. We can see some advertising trends.

Top 1 Ad Creative of PSE&G

Ad Details :

Headline :PSE&G

Text :YOU: I could ditch my laptop all together if PSE&G had a mobile app. PSE&G: Well, you're...

Top 2 Ad Creative of PSE&G

Ad Details :

Headline :PSE&G

Text :YOU: I could ditch my laptop all together if PSE&G had a mobile app. PSE&G: Well, you're...

Top 3 Ad Creative of PSE&G

Ad Details :

Headline :Install for latest PSE&G info

Text :‎Secure and easy tool to manage your PSE&G account on the go - sign in, pay your bill and review your energy use. Already registered for a PSE&G My Account? Use your user name and password to log in. Not registered? Easily register via the PSEG app. Use the app to: - Make payments - Compare and ma...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 38 31 3
Popularity 199 160 55
Dimensions 400 x 224 400 x 224 1080 x 1080
Creative Type Video Video Image
Network Audience Network Audience Network Facebook
Related Ads 1 1 1
Countries Canada,United States,United Kingdom,Australia Australia,United Kingdom,Canada,United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for PSE&G in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free PSE&G’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to PSE&G, you can click the app name below to view related reports.