Rakuten Music(楽天ミュージック) Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Rakuten Music(楽天ミュージック)’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rakuten Music(楽天ミュージック).

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Rakuten Music(楽天ミュージック)

App Name : Rakuten Music(楽天ミュージック)


Rakuten Music(楽天ミュージック)-SocialPeta

OS : iOS

Network : Twitter,Facebook

Developer : Rakuten, Inc.

Publisher :

Total creative ads during the time period : 29

Duration : 355

Popularity : 1,640

2. Rakuten Music(楽天ミュージック)’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Rakuten Music(楽天ミュージック) in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Rakuten Music(楽天ミュージック) in the recent period. As of 2020-08-18, among the Rakuten Music(楽天ミュージック)‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-18, Rakuten Music(楽天ミュージック)’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 0,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-18, Rakuten Music(楽天ミュージック)‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Rakuten Music(楽天ミュージック)

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rakuten Music(楽天ミュージック). We can see some advertising trends.

Top 1 Ad Creative of Rakuten Music(楽天ミュージック)

Ad Details :

Headline :【楽天カード会員特典】楽天ミュージックが90日間無料で聴き放題♪

Text :"【楽天カード会員なら、楽天ミュージック新規入会&条件達成で90日間無料で音楽聴き放題】 Rakuten Musicで音楽を楽しもう!5,500万曲以上が聴き放題♪ \楽曲再生するだけで楽天スーパーポイントがもらえる/ ※30日間無料お試し期間中対象"

Top 2 Ad Creative of Rakuten Music(楽天ミュージック)

Ad Details :

Headline :楽天ミュージック:抽選で最大50名様に1,000ポイントプレゼント!

Text :楽天ミュージックTwitterアカウントをフォロー&リツイートで抽選で最大50名様に楽天ポイント1,000ポイントプレゼントキャンペーン実施中!! \みんなで【5,000RT】達成しよう!/ 6,600万曲以上聴き放題!聴けば聴くほどポイント貯まる音楽配信アプリ♪

Top 3 Ad Creative of Rakuten Music(楽天ミュージック)

Ad Details :

Headline :GLAYを聴いてキャンペーンに参加しよう!

Text :聴けば聴くほどポイントもらえる楽天の聴き放題音楽アプリ

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 42 4 8
Popularity 119 57 57
Dimensions 800 x 418 1200 x 628
Creative Type Image Image Image
Network Twitter Twitter Facebook
Related Ads 2 1 5
Countries Japan Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for Rakuten Music(楽天ミュージック) in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Rakuten Music(楽天ミュージック)’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Rakuten Music(楽天ミュージック), you can click the app name below to view related reports.