rbb|24 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the rbb|24’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps rbb|24.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of rbb|24

App Name : rbb|24

Logo

rbb|24-SocialPeta

OS : iOS

Network : Facebook,Twitter,Instagram

Developer : Rundfunk Berlin-Brandenburg

Publisher : Blue Light Filter

Total creative ads during the time period : 32

Duration : 438

Popularity : 10,229

2. rbb|24’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser rbb|24 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of rbb|24 in the recent period. As of 2020-08-23, among the rbb|24‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-23, rbb|24’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

Messenger’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-23, rbb|24‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of rbb|24

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of rbb|24. We can see some advertising trends.

Top 1 Ad Creative of rbb|24

Ad Details :

Headline :Lompscher rät Mietern, Erhöhungen hinauszuzögern

Text :Bevor der Mietendeckel kommt, sollen Berliner Wohnungsbesitzer schnell noch die Mieten erhöhen: Nach diesem Aufruf des Eigentümerverbands Haus und Grund gibt jetzt die Stadtentwicklungsverwaltung Mietern Tipps, wie sie mit Erhöhungen umgehen sollen.

Top 2 Ad Creative of rbb|24

Ad Details :

Headline :Warum sich die Terminabsage schon länger abgezeichnet hat

Text :Der Stiftungsrat des Humboldt-Forums will am Mittwoch ein neues Eröffnungsdatum verkünden. Der erste Termin wurde aus technischen Gründen kurzfristig abgesagt. Doch rbb-Recherchen belegen: Das Scheitern war viel früher abzusehen. Von O. Soos und F. Drescher

Top 3 Ad Creative of rbb|24

Ad Details :

Headline :Massenhaftes Kükentöten bleibt weiterhin erlaubt

Text :Das Bundesverwaltungsgericht hat entschieden, dass das massenhafte Töten von männlichen Küken übergangsweise erlaubt bleibt - und zwar so lange bis das Geschlecht bereits im Ei bestimmt werden kann.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 271 284 260
Popularity 999 999 999
Dimensions 708 x 398 708 x 398 708 x 398
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Austria,Liechtenstein,Germany Germany,Liechtenstein,Austria Germany,Austria,Liechtenstein
Language German German German

Through the above analysis, we can see that the most effective channel for rbb|24 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free rbb|24’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to rbb|24, you can click the app name below to view related reports.