ReadMe - Novels Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ReadMe - Novels’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ReadMe - Novels.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ReadMe - Novels

App Name : ReadMe - Novels

Logo

ReadMe - Novels-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : zhi wang

Publisher :

Total creative ads during the time period : 834

Duration : 51

Popularity : 53,525

2. ReadMe - Novels’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ReadMe - Novels in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ReadMe - Novels in the recent period. As of 2020-08-20, among the ReadMe - Novels‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-20, ReadMe - Novels’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-20, ReadMe - Novels‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of ReadMe - Novels

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ReadMe - Novels. We can see some advertising trends.

Top 1 Ad Creative of ReadMe - Novels

Ad Details :

Headline :Book title:“My husband: A Legendary Man“ #ReadMe

Text :Three years later, in the hospital, Westplain City. Andy Wu slowly opened his eyes on the bed, staring at the ceiling. His fists were clenched tightly. A strong force was flowing rapidly inside him with his eyes flashing a sharp light in the silent space. He was very concerned about his security, and staying cautious about everything all his life, but he never expected that he was poisoned. Thinking of this, Andy felt very irritated. "Still alive? Put on your clothes and go with me!" A female voice suddenly came along as Andy was being immersed in memories. A tall woman strode into the ward. This woman, named Jenny Xia, was known as a beauty in Westplain City. Andy let loose his fists immediately and looked at Jenny Xia. After a while, Andy asked, "Who are you?" Jenny shouted angrily at Andy, "You stupid! Don't you remember your wife?" Wife? Andy was instantly stunned. When did he get married? He tried to recall. But the memories seemed to be so terrible that made him painful. As Jenny was looking at such a stupid man, she became more angry at the sight. She frowned and complained, "I can’t understand why Grandpa took such a fool as my husband!" Three years ago, Guangyao Xia (The old man of Xia family) gave his order that his beloved grand-daughter Jenny be given to Andy Wu in marriage. Later, and shortly after Guangyao Xia died, his last will was that Jenny couldn’t divorce Andy. Though Jenny didn’t understand her Grandpa's thoughts, she obeyed his will. She didn't divorce but lived in pain. "I’ve got married?" Andy Wu suddenly sat up and murmured. Fragmented parts of memory began to float in Andy's mind. Since he got well from poison, he had been living in Westplain City, a strange city for him. At that time, he lost all his memories and all his intelligence and force. Overnight, he descended from a genius, the heir to the First Family, down to a fool without any background. And Jenny married such a fool and lived with him for three years. Now, Andy had regained all his memories! "Get up! Follow me!" Jenny felt reluctant and said, walking out of the ward. Andy looked at her back with complication. After a while, he took off the hospital gown and put on his own clothes, following her out. On the way, Jenny was driving her Audi Q3 very fast, without saying a word. Andy sat quietly in the back seat of the car. During the past three years, Andy had done so many unbelievable stupid things since he became a son-in-law to the Xia family, and he was a well-known local fool in Westplain City, being ridiculed and humiliated by the neighborhood. Because of him, Jenny had become a joke in Westplain City. No wonder Jenny held a bad attitude toward him. Andy understood and felt sorry for her. "Don't say anything no matter who you meet. Please, don't disgrace me." Jenny suddenly said coldly. Andy pursed his lips and answered, "Okay." It’s six o’clock in the evening. They arrived at the Xia family's villa. As soon as she pulled over, Guilan Huang, Jenny’s mother, came over and said anxiously to her, "Jenny, why are you so late? The banquet has begun already." Jenny got off and explained, "I am bringing Andy here." Andy got off the car then. Seeing Andy, Guilan shouted angrily, "Jenny, why did you take this fool here? Are you going to kill me in this way?" Guilan was the one who hated Andy most. Since Andy became a member of the Xia family, Guilan had suffered almost everyday by Andy, making her look ten years older. In the past three years, Guilan often kept sending Andy to mental hospital for treatment or for other purposes, but Jenny would bring him back home shortly after his being sent there. This time Andy was so crazy as to hit the wall with his head, almost cracking it asunder. Guilan thought Andy would stay in the hospital for a long time, However, Jenny brought him back again! Guilan was very angry at this. Jenny said seriously, "He is my husband after all. He ought to attend Xia family’s banquet." Then she brought Andy into the villa. The Xia family was the second largest family in Westplain City. In the family banquet, every one of Xia family gathered together in the villa. As soon as Jenny and Andy came in, someone exclaimed, "Look! The silly son-in-law of our Xia family is coming!" Then, taunts filled the whole villa. "Andy, I heard that you often took rubbish back home, is that true?" "Haha. What’s worse, I heard that he washed his face with sewer's water!" "Do you know I once saw him grabbing a bone with a dog!" "It was said this time he even hit the wall with bare head. Guess, what would he do next time?" All the words filled the spot continuously. Jenny knew that these relatives were always making fun of Andy. She thought she could ignore all of these. But actually, she couldn’t stand it. A fool husband always made her inferior to others. Unconsciously, Jenny lowered her head and hurried toward the table. Andy glanced at her, who was almost fleeing away, and followed her. However, Bill Xia, Jenny’s cousin, suddenly stopped Andy and snapped to Jenny, "Andy Wu can't sit at the table!" Bill was young but extraordinary, who was favored and valued by the old lady of the Xia Family. Therefore, Bill was emboldened to bully Andy superciliously. He never treated Andy as a man but fooled him as an animal. Hearing what Bill said, Jenny’s sullen expression appeared paler. She retorted acidly, "He is my husband. Why can't he sit at the table?" Bill said arrogantly, "A fool who grabs food from a dog isn’t qualified to have dinner with us!" He was unanimously agreed by the rest of the Xia family members. All said that Andy was not allowed to the table. Although Jenny didn't like Andy either, she couldn't endure these people bullying Andy so brazenly. She raised her voice and insisted, "Our marriage contract was approved by Grandfather. Andy is the son-in-law of Xia family. He should attend the family banquet!" Bill laughed disdainfully, "Haha, I haven’t thought you should protect this fool so much. Okay, want to eat here? Go there." Bill pointed to the corner of the hall. In the corner, a Samoyed dog was eating at the dog pot. Obviously, Bill asked Andy to eat dog food. Andy could indeed do that. But it was absolutely a shame on Jenny. Her eyes turned red almost with tears, saying angrily, "Bill, don't go too far!" Bill didn't take it seriously, "How? Your foolish husband has eaten dog food before. It’s not bad to eat this Samoyed’s delicious fish and meat." Bill shouted to Andy, "Go hurry to eat before the dog eat up!" Formerly, Andy was most afraid of Bill and did what Bill asked to do. But at this time, Andy didn’t move at all as if not hearing Bill at all. Bill felt disgraced at once. He raised his arm angrily and threatened to hit him, "I ask you to eat now. Don’t you hear me?" After a while of silence, Andy suddenly thundered, "Shut up!" Two words. So domineering and aggressive! Download #ReadMe and read now Book title My husband: A Legendary Man

Top 2 Ad Creative of ReadMe - Novels

Ad Details :

Headline :Book title:“Mary's Bad & Great Husband“ #ReadMe

Text :‎When you open the App, you will feel your adrenalin rush. Your heart races, your face blushes, you are alert, excited and awake. Why? Is there anything mysterious in this App? Yes! Yes! Yes! Hundreds of Thousands of novels here for you to read. Oh, no, I mean free novels. Yes, totally free novels...

Top 3 Ad Creative of ReadMe - Novels

Ad Details :

Headline :Book title:“Mary's Bad & Great Husband“ #ReadMe

Text :‎When you open the App, you will feel your adrenalin rush. Your heart races, your face blushes, you are alert, excited and awake. Why? Is there anything mysterious in this App? Yes! Yes! Yes! Hundreds of Thousands of novels here for you to read. Oh, no, I mean free novels. Yes, totally free novels...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 42 27 27
Popularity 189 132 132
Dimensions 600 x 600 500 x 500 500 x 500
Creative Type Image Image Image
Network Facebook Facebook Audience Network
Related Ads 1 1 1
Countries Bosnia Hercegovina,Romania,Norway,India,Philippines,Ghana Australia,United States,Canada,United Kingdom United States,Canada,Australia,United Kingdom
Language NA English English

Through the above analysis, we can see that the most effective channel for ReadMe - Novels in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free ReadMe - Novels’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ReadMe - Novels, you can click the app name below to view related reports.