Rent-a-Ride Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Rent-a-Ride’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rent-a-Ride.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Rent-a-Ride

App Name : Rent-a-Ride

Logo

Rent-a-Ride-SocialPeta

OS : iOS

Network : Facebook,Instagram

Developer : Rentraid, OOO

Publisher :

Total creative ads during the time period : 12

Duration : 70

Popularity : 764

2. Rent-a-Ride’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Rent-a-Ride in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Rent-a-Ride in the recent period. As of 2020-08-18, among the Rent-a-Ride‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-18, Rent-a-Ride’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-18, Rent-a-Ride‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Rent-a-Ride

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rent-a-Ride. We can see some advertising trends.

Top 1 Ad Creative of Rent-a-Ride

Ad Details :

Headline :RENT A RIDE

Text :Rent a Ride дарит полную свободу передвижения! Успейте арендовать автомобиль на срок более 14 суток и забудьте о лимите пробега — теперь комфортные расстояния для себя определяете только вы :)

Top 2 Ad Creative of Rent-a-Ride

Ad Details :

Headline :Посмотреть условия

Text :Твое авто может приносить тебе до 100 000 рублей в месяц — просто сдай его в аренду с Rent a Ride! Каждый арендатор вносит залог за машину, а также проверяется нашей службой безопасности. Если есть сомнения – проверь его историю пользования сервисом и ознакомься с честными отзывами других арендодателей. Оставь заявку и получи 100% суммы аренды на первую сделку, без комиссии сервиса.

Top 3 Ad Creative of Rent-a-Ride

Ad Details :

Headline :RENT A RIDE

Text :Арендуете автомобиль в Rent a Ride? Мы привезем его к вам сами! Просто выберите нужную модель машины, удобную точку доставки и отправляйтесь туда, куда планировали.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 3 1 1
Popularity 55 52 51
Dimensions 640 x 800 720 x 720 640 x 800
Creative Type Image Image Image
Network Instagram Facebook Instagram
Related Ads 1 1 1
Countries Russia Russia
Language Russian NA Russian

Through the above analysis, we can see that the most effective channel for Rent-a-Ride in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Rent-a-Ride’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Rent-a-Ride, you can click the app name below to view related reports.