Roldão Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Roldão’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Roldão.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Roldão

App Name : Roldão



OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Roldao Auto Servico Comercio de Alimentos Ltda

Publisher :

Total creative ads during the time period : 33

Duration : 130

Popularity : 2,341

2. Roldão’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Roldão in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Roldão in the recent period. As of 2020-08-21, among the Roldão‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 11.76%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 88.24%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-21, Roldão’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 49.13%,

Instagram’s proportion is 40.25%,

Messenger’s proportion is 10.62%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-21, Roldão‘s network with the most ads is Facebook and its proportion is 47.06%.

3. Top 3 Ad Creative Analysis of Roldão

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Roldão. We can see some advertising trends.

Top 1 Ad Creative of Roldão

Ad Details :

Headline :WhatsApp Do Roldão

Text :WhatsApp do Roldão | Blog do Roldão

Top 2 Ad Creative of Roldão

Ad Details :

Headline :Como se cadastrar no iFood e alavancar suas vendas no delivery

Text :Saiba como se cadastrar no iFood, conheça as vantagens e desvantagens de vender pelo app e confira dicas para destacar seu negócio nesse canal.

Top 3 Ad Creative of Roldão

Ad Details :

Headline :Embalagens para delivery: como escolher as melhores para o seu negócio

Text :Saiba como escolher embalagens para delivery adequadas para o seu negócio, conheça os erros que precisa evitar e entenda como analisar o custo disso

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 28 46 46
Popularity 136 130 130
Dimensions 1080 x 1920 1200 x 801 1200 x 863
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 2 2
Countries Brazil Brazil Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Roldão in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Roldão’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Roldão, you can click the app name below to view related reports.