RTP Notícias Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the RTP Notícias’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RTP Notícias.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of RTP Notícias

App Name : RTP Notícias

Logo

RTP Notícias-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Rádio e Televisão de Portugal, S.A.

Publisher : Drift Mania Championship,3 in 1 HD for FreeCell, Spider,Fun Run - Multiplayer Race,拼立得 - 美圖拼圖相機,Bus Simulator 2015,MakeupPlus,愛輪班,POTO - Photo Frames & Collage

Total creative ads during the time period : 47

Duration : 2,211

Popularity : 3,617

2. RTP Notícias’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser RTP Notícias in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of RTP Notícias in the recent period. As of 2020-08-12, among the RTP Notícias‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-12, RTP Notícias’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-12, RTP Notícias‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of RTP Notícias

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RTP Notícias. We can see some advertising trends.

Top 1 Ad Creative of RTP Notícias

Ad Details :

Headline :Sondagem Católica/RTP. PS lidera intenções de voto para legislativas mas sem atingir a maioria absoluta

Text :Sondagem da Universidade Católica para a RTP e Público indica que o PS seria o partido mais votado se as legislativas fossem agora, com 39 por cento ...

Top 2 Ad Creative of RTP Notícias

Ad Details :

Headline :Conversa Capital com Miguel Guimarães, Bastonário da Ordem dos Médicos

Text :O bastonário da Ordem dos Médicos defende a urgência da criação de um programa excecional para recuperar os atrasos nas consultas, cirurgias e meios de diagnóstico que ficaram por fazer durante a pandemia.

Top 3 Ad Creative of RTP Notícias

Ad Details :

Headline :Conversa Capital com Miguel Guimarães, Bastonário da Ordem dos Médicos

Text :O bastonário da Ordem dos Médicos defende a urgência da criação de um programa excecional para recuperar os atrasos nas consultas, cirurgias e meios de diagnóstico que ficaram por fazer durante a pandemia.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 303 23 23
Popularity 999 114 114
Dimensions 860 x 472 1920 x 1080 1920 x 1080
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries Brazil,Angola,Portugal Portugal Portugal
Language Portuguese NA NA

Through the above analysis, we can see that the most effective channel for RTP Notícias in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free RTP Notícias’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to RTP Notícias, you can click the app name below to view related reports.