Rydo - Australia's taxi app Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rydo - Australia's taxi app’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rydo - Australia's taxi app.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rydo - Australia's taxi app
App Name : Rydo - Australia's taxi app
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Rydo
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Total creative ads during the time period : 63
Duration : 236
Popularity : 16,345
2. Rydo - Australia's taxi app’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Rydo - Australia's taxi app in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rydo - Australia's taxi app in the recent period. As of 2020-09-07, among the Rydo - Australia's taxi app‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 33.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Rydo - Australia's taxi app’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 56.23%,
Audience Network’s proportion is 43.77%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Rydo - Australia's taxi app‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Rydo - Australia's taxi app
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rydo - Australia's taxi app. We can see some advertising trends.
Top 1 Ad Creative of Rydo - Australia's taxi app
Ad Details ：
Headline ：Sydney's Cheapest Rides!
Text ：Rydo is an all Australian taxi app that connects with over 15,000 drivers across the country, it is fast, reliable and safe. Rydo allows you to pay via the app with a stored credit card, or you can choose to pay direct to the driver. You can choose a maxi taxi, a station wagon, or a premium ride. Yo...
Top 2 Ad Creative of Rydo - Australia's taxi app
Ad Details ：
Headline ：[LIMITED TIME] Up To 50% Off Rides!
Text ：Rydo is an all Australian taxi app that connects with over 15,000 drivers across the country, it is fast, reliable and safe. Rydo allows you to pay via the app with a stored credit card, or you can choose to pay direct to the driver. You can choose a maxi taxi, a station wagon, or a premium ride. Yo...
Top 3 Ad Creative of Rydo - Australia's taxi app
Ad Details ：
Headline ：[LIMITED TIME] Up To 50% Off Rides!
Text ：Rydo is an all Australian taxi app that connects with over 15,000 drivers across the country, it is fast, reliable and safe. Rydo allows you to pay via the app with a stored credit card, or you can choose to pay direct to the driver. You can choose a maxi taxi, a station wagon, or a premium ride. Yo...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 117 | 117 | 117 |
| Popularity | 897 | 896 | 892 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Rydo - Australia's taxi app in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Rydo - Australia's taxi app’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rydo - Australia's taxi app, you can click the app name below to view related reports.