Santander Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Santander’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Santander.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Santander

App Name : Santander

Logo

Santander-SocialPeta

OS : iOS

Network : Twitter,Facebook,Google Ads(Admob)

Developer : Banco Santander

Publisher : حلويات خديجة halawiyatkhadija,安卓购物导航,BabyAppy: breastfeeding, sleep and diapers tracker,TheDayBefore (D-Day countdown),TecnoAndroid,Guinee HIT Music

Total creative ads during the time period : 386

Duration : 783

Popularity : 15,580

2. Santander’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Santander in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Santander in the recent period. As of 2020-08-27, among the Santander‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, Santander’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-27, Santander‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Santander

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Santander. We can see some advertising trends.

Top 1 Ad Creative of Santander

Ad Details :

Headline :La bolsa en 1 minuto - Banco Santander

Text :¡Buenos días! ¿Preparado para ponerte al día? Te mostramos la actualidad del mercado bursátil en #LaBolsaen1Minuto. #Bolsa #Ibex35

Top 2 Ad Creative of Santander

Ad Details :

Headline :La bolsa en 1 minuto - Banco Santander

Text :En el ecuador de la semana te contamos el estado del #Ibex35 en #LaBolsaEn1Minuto

Top 3 Ad Creative of Santander

Ad Details :

Headline :La Bolsa en 1 Minuto | Banco Santander

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 134 127 55
Popularity 513 474 151
Dimensions 1200 x 676 1200 x 676 1200 x 676
Creative Type Video Video Video
Network Twitter Twitter Twitter
Related Ads 2 2 2
Countries Panama,Spain,Colombia,Chile,Mexico,Paraguay,Venezuela,Argentina,Cuba,Peru Cuba,Paraguay,Venezuela,Chile,Peru,Panama,Argentina,Mexico,Colombia,Spain Cuba,Chile,Spain,Panama,Peru,Mexico,Venezuela,Argentina,Colombia,Paraguay
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Santander in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free Santander’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Santander, you can click the app name below to view related reports.