Seeking Alpha Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Seeking Alpha’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Seeking Alpha.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Seeking Alpha
App Name : Seeking Alpha
Logo：
OS : Android
Network : Twitter,Facebook,Yahoo
Developer : SeekingAlpha
Publisher :
Total creative ads during the time period : 135
Duration : 472
Popularity : 10,333
2. Seeking Alpha’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Seeking Alpha in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Seeking Alpha in the recent period. As of 2020-09-02, among the Seeking Alpha‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, Seeking Alpha’s the proportion of networks impressions are placed like this:
Twitter’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-02, Seeking Alpha‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Seeking Alpha
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Seeking Alpha. We can see some advertising trends.
Top 1 Ad Creative of Seeking Alpha
Ad Details ：
Headline ：Republican Activist Investor Michael Coudrey Calls Upon Institutional Traders: "Sell Off Google, Facebook & Twitter Stock Over Censorship & Elections Interference Allegations" - NewRightUS
Text ：NewRightUS's Bloglong/short equity, special situations, social networking, healthcareSend MessagePlease Note: Blog posts are not selected, edited or screened by Seeking Alpha editors.Republican Activist Investor Michael Coudrey Calls Upon Institutional Traders: "Sell Off Google, Facebook & Twitter S...
Top 2 Ad Creative of Seeking Alpha
Ad Details ：
Headline ：The Fed Admits Failure
Text ：The #Fed Admits Failure https://t.co/6oAvKlVbdF $SPY $QQQ $DIA
Top 3 Ad Creative of Seeking Alpha
Ad Details ：
Headline ：Star Bulk Carriers' President On The Dry Bulk Market (Podcast)
Text ：Our live discussion with Star Bulk Carriers $SBLK is now available on Seeking Alpha. Learn about the #drybulk #shipping #markets and how they are positioned for #IMO2020. #BUY $SBLK $GNK $GOGL $NMM: https://t.co/n2ltnnxzlu
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 308 | 49 | 75 |
| Popularity | 999 | 231 | 218 |
| Dimensions | 192 x 192 | 776 x 772 | 640 x 640 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 2 |
| Countries | United States | United States,Canada,Australia,United Kingdom | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Seeking Alpha in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Seeking Alpha’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Seeking Alpha, you can click the app name below to view related reports.