Serendip Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Serendip’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Serendip.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Serendip

App Name : Serendip

Logo

Serendip-SocialPeta

OS : iOS

Network : Google Ads(Admob)

Developer : Serendip Connections Ltd

Publisher : AE Jewels

Total creative ads during the time period : 4

Duration : 1

Popularity : 204

2. Serendip’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Serendip in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Serendip in the recent period. As of 2020-08-31, among the Serendip‘s ad creative, the Html category’s proportion is 25.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 25.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Serendip’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, Serendip‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Serendip

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Serendip. We can see some advertising trends.

Top 1 Ad Creative of Serendip

Ad Details :

Headline :Real people. Real friendships.

Text :Make meaningful friends

Top 2 Ad Creative of Serendip

Ad Details :

Headline :Real people. Real friendships.

Text :Make meaningful friends

Top 3 Ad Creative of Serendip

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 0
Popularity 51 51
Dimensions 640 x 360 288 x 512
Creative Type Video Image
Network Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 0
Countries Denmark Denmark
Language NA NA

Through the above analysis, we can see that the most effective channel for Serendip in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Serendip’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Serendip, you can click the app name below to view related reports.